WoodWing embeds Workato product to meet growing customer needs for integrations for AI-based digital asset tagging

WoodWing embeds Workato product to meet growing customer needs for integrations for AI-based digital asset tagging

MOUNTAIN VIEW, California–(BUSINESS WIRE)–Workato, the leading enterprise automation platform, today announced that WoodWing, a software company focused on content orchestration, is embedding Workato to enable WoodWing’s platform to integrate with other third-party apps requested by customers. Instead of doubling down and building integrations to the third-party apps, WoodWing chose Workato’s built-in integration/automation platform as a service (iPaaS) for its faster time to market, intuitive user experience and ability to generate high ROI.

Before WoodWing decided to build Workato’s iPaaS platform into its existing product, it was clear that the company needed to provide customers with integrations beyond the ones they built in-house. The company’s main priority was to find a fast and efficient solution that could help integrate WoodWing products with the rest of the customers’ technology stack to increase revenue and improve customer retention. If WoodWing stuck to the status quo and built out integrations that leveraged internal resources, it would have taken the team at least three years to build all the necessary third-party app connectors and hire a whole new engineering team dedicated to developing those connectors.

“When our team set out to find the best embedded iPaaS solution for our product integrations, we knew we couldn’t compromise on an intuitive user experience or enterprise-class security. We also knew we couldn’t spend three years hiring a team of engineers and building all the connections our customers were looking for. When we discovered Workato’s low-code, no-code platform, we knew this would be a valuable partnership from the start,” said Jeffery Gap, Product Manager at Woodwing. “From reducing the time it takes to build links for our customers by 50% to bringing new customers to market, Workato helps our company and our customers continuously adapt to the rapidly changing environment. Workato allowed us to invest in our core products and focus on what matters most – making it faster and easier to create exceptional content at scale.”

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By embedding Workato, Woodwing can meet customers’ needs in less time while leveraging the flexibility and capability of Workato working within its environment. WoodWing’s professional services team has reduced the time it takes to build integrations for its customers by over 50%, allowing them to focus on business-critical tasks. From pre-sales to partner management, WoodWing has implemented Workato’s tools across multiple teams and plans to expand to its international teams.

For more than 20 years, WoodWing has been an innovative and reliable partner for the world’s biggest publishing brands. The company aims to free organizations from their content and information inefficiencies by aligning their people, processes and technology – to achieve optimal workflows, automation, access and control. The biggest value WoodWing has seen Workato bring to its customers is automating the photo tagging process using AI. Photographers upload thousands of images simultaneously to the Woodwing platform. Workato automates this process end-to-end by adding captions and tags to these images by integrating with AI tools and then securely and reliably uploading them to WoodWing’s digital asset management platform.

“We are excited to be a part of WoodWing’s digital transformation journey and help them create content at scale by enabling them to meet their customers’ integration and automation needs faster than ever before,” said Kristen Ditsch, Head of Product Marketing, Embedded Platform at Workato. “With Workato’s built-in platform, they can now easily access over 1,000 third-party app connectors, meet their customers’ integration needs in days, and do it cost-effectively without having to build an engineering team.”

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To learn more about Workato and the future of enterprise automation, visit www.workato.com.

About WoodWing

WoodWing empowers ambitious organizations to unlock their potential and regain control over publishing, information and content management processes. Through our intuitive software solutions, it is our mission to free organizations from their content and information inefficiencies.

Continued global growth means that WoodWing employs 200+ people worldwide, with headquarters in the Netherlands, offices in the US and Malaysia, commercial staff in LATAM and a partner network that spans the globe. WoodWing Software is a private limited company (BV) and is supported by Main Capital.

About Workato

A leader in enterprise automation, Workato helps organizations work faster and smarter without compromising security and governance. Built for business and IT users, Workato is trusted by over 17,000 of the world’s top brands, including Broadcom, Intuit and Box. Headquartered in Mountain View, California, Workato is backed by Altimeter Capital, Battery Ventures, Insight Venture Partners, Tiger Global and Redpoint Ventures. For more information, visit workato.com or contact us on social media:

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