Wisdom launches new short-form audio format ‘Voice Answers’ to solve Social Audio’s biggest challenge
The ground-breaking short-form audio format aims to solve disadvantages associated with the social audio format popularized by Clubhouse
LONDON, 22 November 2022–(BUSINESS WIRE)–Wisdom, a social audio app that enables one-on-one meaningful conversations, today launches a ground-breaking new format, ‘Voice Answers’, a short-form asynchronous audio recording in the traditional question-and-answer format .
Voice Answers was designed to overcome the limitations associated with the social live audio format popularized by Clubhouse. Now the centerpiece of the app is ‘Voice Answers’, an algorithmically curated feed of wise answers to self-discovery questions like “Describe your idea of a perfect day.” to guiding questions like “How do I break into the film industry?” to life hack questions like “How do I set boundaries in a relationship?”
Social Audio has shown tremendous promise, with platforms such as Clubhouse, Spotify, Twitter, Discord and LinkedIn rolling out social audio experiences to hundreds of millions of users. However, social audio has recently been widely maligned, with recent headlines including “Is social audio already dead?” and “The Rise And Fall Of Social Audio.”
Dayo Akinrinade founder and CEO of Wisdom comments: “The biggest challenge with social audio today is its low listener value-to-word ratio. While podcasts are carefully planned and produced, social audio tends to be more free-wheeling and , as a result, content quality is less reliable. Another challenge is that consumption of live audio content is limited to whoever happens to be listening at a given time. Inspired by TikTok’s content-first algorithm and short video format, my goal with Voice Answers’ asynchronous short – form audio format, is to bring elements of TikTok’s innovation to social audio by preserving the excitement of live conversations while addressing the problem of low listening value-to-word ratios endemic to the live social audio format pioneered by Clubhouse. “
With today’s launch of Voice Answers, the Wisdom app opens up to a voice answer, which the user can listen to or swipe. Each swipe informs the machine learning algorithm, helping to improve content recommendations to provide a stream of high-quality, personalized responses.
To be creator-friendly, Voice Answers are limited to less than 60 seconds, and Wisdom automatically generates an audiogram for each Voice Answer, which creators can easily share on other social networks.
Dayo continues, “Questions and answers are powerful tools for unlocking insights and gaining a deeper understanding of who we are and the world around us. Early in my career, as a black woman in technology, I lacked access to wise people, which inhibited me Progression. The Voice Answers format is positioned to allow us to share our wisdom with the world, while pioneering a new short-form asynchronous audio format that I hope will overcome the current challenges associated with social audio.”
Download Wisdom for Android on the Google Play Store here
Download Wisdom for iOS on the Apple App Store here
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Notes to the editor
A selection of supporting high-resolution feature images can be found on Google Drive here
Wisdom is a venture-backed social audio app on a mission to leave the world a little wiser than we found it. Wisdom connects you for live one-on-one conversations and Q&As, centered around knowledge sharing and self-discovery. Within a year of its launch, Wisdom was awarded Apple’s App Store ‘App of the Day’ twice and TechRadar’s ‘Best Android Apps of 2022’.
Wisdom is a pioneer in the social audio space having created “Voice Answers” an asynchronous, short-form audio effort in the traditional Q&A format, delivering an algorithmically curated feed of high-quality voice responses.
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Danielle Zhu or Sarah Herrera from Thinking Hat PR: