What to expect at AppsFlyer’s MAMA India: The Digital Bharat 2.0 event on the Indian app marketing and product economy

What to expect at AppsFlyer’s MAMA India: The Digital Bharat 2.0 event on the Indian app marketing and product economy

MAMA India – The Digital Bharat 2.0, the India edition of AppsFlyer’s iconic global MAMA event series, will bring together key stakeholders and visionaries from regulatory, marketing and technology domains to foster definitive conversations on key themes regarding the Indian mobile app ecosystem.

India is one of the fastest growing mobile app economies in the world and has a thriving mobile app ecosystem of app and product developers, startups and mobile marketers. To enable companies to capitalize on the growth opportunities available and create value in an increasingly mobile-first world, the event will feature a series of keynotes, panel discussions, fireside chats and founder growth story sessions with top product managers, marketing managers, startup founders, marquee investors and decision makers.

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ALL SPEAKERS 700wET Spotlight

Scheduled to take place on 2 December 2022 at the JW Marriott Juhu, Mumbai, the MAMA India – Digital Bharat 2.0 event will kick off with a welcome address by Sanjay Trisal, Managing Director, INSEA/ANZ, AppsFlyer, followed by a keynote address by Ronen Mense, President and MD, APAC, AppsFlyer on “The Importance of India to AppsFlyer.”

Key sessions to watch out for:

  • “The Importance of India to AppsFlyer” by Ronen Mense, President and MD, APAC, AppsFlyer

Ronen Mense, President & MD, APAC, AppsFlyer will deliver the keynote address, elaborating on the enormous opportunities for growth that India presents and underlining AppsFlyer’s commitment to helping the Indian app ecosystem unlock its full potential.

  • Fireside chat on “Fueling a Techade of Opportunities to Building A Digital Bharat”

Ajay Sawhney, Former Secretary – Ministry of Electronics and Information Technology (MeitY), Govt. of India will talk about the various policies introduced by the Indian government to strengthen and activate the Indian digital economy. It will delve further into the impact and opportunities created by the Digital India revolution and the trends that will dominate the rapid acceleration of digital adoption from Digital India to Digital Bharat 2.0.

  • Investor Roundtable on “Great Startup Reset of 2022”
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In a session moderated by Kamlesh Bhatia, Head – Digital Innovation, Amazon Web Services – India, Alok Misra, Operating Partner & COO – India, General Atlantic, and Shweta Bhatia, Partner & Head of Technology Investments, Eight Roads Ventures India will discuss ‘ The Great Startup Reset Of 2022: Outlook, Opportunities, Outcomes.’ The panelists will decode the growth playbook and strategies that Indian startups must adopt in a tough macroeconomic environment even as they share their outlook for startup investments in a market characterized by uncertainty and volatility.

  • Understand the current app marketing scenario in India with AppsFlyer’s Sanjay Trisal

Sanjay Trisal, Managing Director of INSEA/ANZ, AppsFlyer will give a presentation on the topic “State of App Marketing in India”. Trisal will elaborate on how India’s Tier-II and Tier-III cities are increasingly becoming the driving force behind the growing app usage in India. He will also share insights on the growing number of app installs in India and key aspects companies need to keep in mind for user acquisition and re-targeting.

  • Top Startup Founders Share Their Startup Growth Stories, Lessons Learned

Top startup founders such as
Nitish Mittersainfounder and MD, Nazara Technologies,
Shally Modico-founder, Pratilipi,
Priya ChoudharyDirector, Business Solutions, Google India,
Dhruv Chopraco-founder, Chalo and
Aprameya Radhakrishnaco-founder and CEO, Koo will share key experiences and milestones from their entrepreneurial and business journey, aiming to inspire the next generation of innovators to create scalable technology-enabled solutions and products that can create large-scale impact.

  • Panel discussion on Destination India: Addressing the Diversity Agenda in Digital India
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In a panel discussion moderated by
Ritu SharmaCountry Manager, India, AppsFlyer, top women leaders and founders in the Indian startup ecosystem who
Naiyya Saggico-founder and president, My Glamm,
Garima Sawhneyco-founder, Pristyn Care,
Suchi MukherjeeFounder & CEO, Limeroad.com and Sumeet Singh, CMO, Info Edge India Ltd, will elaborate on the need to build products with a diversity agenda to meet the needs of an ever-evolving customer base and share their experiences on the cultural nuances to consider when one launches a product or builds a business in India.

  • CPO Roundtable with top product leaders in India Inc and the startup ecosystem

Apoorva Sharma, Associate Director Product-Growth & Experience, upGrad, Saichithra Swaminathan, Chief Product Officer, Matrimony.com, Khanaz KA, VP – Product, Simpl, Himavant Kurnala, Chief Product Officer – Marketplace, Reliance Retail, and Dilip Chandra, VP – Product & Analytics, Arha Media & Broadcasting Pvt Ltd. will participate in a panel discussion on “Turning a Product into a Brand and Finding the Perfect Product-Market Fit.” Moderated by Pranav Gopinath, Head of Technical Support Engineering, AppsFlyer, the panel will consider how to measure and understand your product-market fit, build effective customer relationships, create the right product experience, scale a category-defining product and maintain consistency in communications. and consistency in evolution.

  • CMO Roundtable with the top marketing executives in India Inc and the startup ecosystem

Rajan Bansal, VP – Growth Marketing Head, Airtel, Naveen Murali, VP – Head of Marketing, Pepperfry,
Ranjana Mangla, Senior Vice President & Head of Ad Revenue – Sony LIV, Manish Kalra – Chief Business Officer, ZEE5 India in a session moderated by Ran Avrahamy, CMO, AppsFlyer will elaborate on the key strategies to ‘unlock innovation and drive growth across the marketing Ecosystem. ‘ They will also delve into how marketers can strike the right balance between user acquisition and retention, adopt and invest in new technologies to improve the speed and accuracy of their marketing plans and measurement tools, and build an effective martech stack, among other things.

  • Deciphering how to build a successful business model for sustainable growth
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Manuel Oothria Raj, Director India Business, AppsFlyer, will moderate a session on “Building a Successful Business Model for Sustainable Growth” where Anand Jain, Co-Founder, CleverTap and Harpreet Singh Paintal, Head – Data & Analytics Business, Adobe will review the growing the adoption of apps and mobile phones in India and how startups can tap into growth opportunities presented by the ever-evolving needs of Bharat2.0. They will also discuss the importance of brand awareness for startups and how startups can market their products effectively in this era of uncertainty

  • A deep dive into geo-expansion and diversification strategies with Christopher Liu of VNG Corporation

Christopher Liu, Head of Gaming Investments, VNG Corporation will deliver a keynote address on the topic “A World of Opportunities – A Deep Dive into Geo-Expansion and Diversification Strategies.” From why apps should look into diversification to the common strategies and latest trends in app diversification, Liu will delve into a variety of topics. He will also talk about VNG Corporation, its history and how it has evolved from being just a game publisher.

Register now to receive your invitation to the MAMA India: The Digital Bharat 2.9 event

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