What are the advantages of mobile apps over websites?
Mobile apps are becoming increasingly popular. The consumer base wants everything in the form of a mobile app and business owners also want their companies to have dedicated mobile apps. Mobile apps are convenient, fast, easily accessible and easy to use. Compared to websites, mobile apps are smaller in size and easier to navigate.
There are still some people in the world who are not ready to accept the benefits and features of mobile apps, but they are wrong to do so. Mobile apps are popular all over the world, and if you want your customers to have a positive experience, you need to provide them with a mobile app. Whether you run an online gaming site where you have classic games like Spider Solitaire or a buy and sell marketplace, you need to provide your customers with a mobile app.
However, in order to provide a good customer experience, you should know how to properly implement a mobile app in your business, otherwise you may end up doing more harm than good to your business. So what are the advantages of mobile apps over websites? Let’s find out!
Mobile apps are safer
Mobile apps are generally safer than websites because they are designed for smartphones and tablets, and there are fewer chances of data breaches. Compared to a website, a mobile app provides better security features like encryption, 2FA, HTTPS, etc. Websites are less secure as they are always vulnerable to being hacked. Knowing that mobile apps are more secure than websites gives customers peace of mind when sharing sensitive information like credit card information with a brand.
Access a mobile app anytime you want
You can access a mobile app instantly on your mobile phone without needing an active internet connection. To access a website, you must have an internet connection all the time, otherwise you will not be able to access it, while with a mobile app you can access it at any time from your mobile phone home screen without needing an active internet connection.
You just need to download the app once from the app store and after that you will be able to access the app anytime you want which is not the case with websites. This convenience of accessing the app anytime is another reason why users prefer mobile apps.
A longer lifespan
Compared to a mobile app, a website has a shorter lifespan. To run a website, you must register a domain and hosting and must keep renewing as long as you want the website to continue running. Additionally, with websites, you also need to maintain proper backup routines to ensure website continuity in case something goes south. But with a mobile app, that’s not the case. Once you’ve built a mobile app, you can keep it as long as you want. Some people might argue that the lifespan of an app is quite short, but we have clarified that in our next point.
Regular app updates are helpful
People who are in favor of websites argue that you need to regularly update your apps and add new features to your app to keep them relevant and keep the customer coming back. What’s wrong with regularly updating your app and offering more features to your customers?
With a website, once you build it, you don’t need to make many changes, and even if you do make changes, your customers won’t notice. But with a mobile app, you can add new features, make design refreshes, and do several other things with each update, so your customers notice the changes and keep coming back to your app. App updates are a great way to keep your customers coming back to your app.
Mobile apps are faster
Since you download and install mobile applications on your phone, these are much faster than websites. When you download an app, it starts storing data locally on your phone, and when you need it, the app loads data immediately. If we talk about a game app like Solitaire that can be played offline, it uploads data even faster. With a website, that is not the case. Every time you load a website, it has to load data through the server, which takes time.
Mobile apps provide a personalized user experience
Through a mobile app, you can offer a personal user experience that is not easily possible with a website. Through a website app, you can offer customized experiences to your users depending on their behavior, interests, language and geography, which will help you make more happy and satisfied customers.
Also read: The role of social media in providing employment opportunities