UserTesting helps companies safely test health and wellness experiences with HIPAA-compliant feedback

New test templates unlock the patient perspective that helps organizations improve the design and development of health and wellness experiences with greater ease and speed

SAN FRANCISCO–(BUSINESS WIRE)–$USER #CX–UserTesting (NYSE: USER), a leader in video-based human insights, today announced the availability of new test templates for the UserTesting® Human Insight Platform that helps companies test health and wellness experiences in the wellness application industry, pharmaceutical industry, and medical facilities.

As digital becomes a more prevalent channel for customer interactions in the health and wellness industry, organizations need effective strategies to gather customer feedback quickly, securely and within compliance standards. UserTesting is HIPAA compliant, and the templates help businesses securely gather valuable insights while complying with regulations and requirements for data management of private health information. With human insights gathered from individuals who have chosen to share their perspectives, organizations can quickly gain real-time feedback to inform their design and development of health and wellness experiences.

Digital applications are flooding the health and wellness industry. According to research, by 2021 there were more than 350,000 digital health apps available to consumers. However, only the top 110 health and wellness apps accounted for more than 50 percent of downloads, while 83 percent of apps only accounted for less than 1 percent of downloads.

Furthermore, the ONC 21st Century Cures Act Final Rule states that all certified health IT developers must perform real-world testing. With access to the UserTesting Contributor Network, any company planning to build certified health IT can easily meet the requirements to demonstrate interoperability and functionality in real-world environments and scenarios through the UserTesting Human Insight Platform.

To ensure a viable future and drive continued growth, organizations must provide customers with the best possible experiences across all channels. The user test templates for healthcare and wellness experiences include best practices for recruiting contributors, securing consent to discuss healthcare topics, and gathering feedback within the confines of HIPAA regulations.

This user test template package is designed to provide health and wellness organizations with evaluations of patient portals, electronic health records, and health and wellness apps; wearable device testing of fitness trackers, monitoring devices and more; obtain feedback from patient experiences about in-person, telehealth or long-term care experiences; and guidance on best practice for understanding messages in the healthcare system.

Organizations can use UserTesting’s pre-built questions as-is or customize the templates to meet their specific needs. Capturing feedback can be done by leveraging UserTesting’s first-party, opt-in network of contributors or getting feedback directly from their own network of customers, partners and employees.

“The emergence of promising technology for the health and wellness industry is driving significant growth in this market. During digital transformation, it is critical that organizations reflect on how new developments in digital apps or wearable devices impact their end users, says Janelle Estes, Chief Insights Officer at UserTesting. “Having the human insights to help guide the design, development and deployment of apps, devices and patient interactions, while meeting regulatory standards, brings peace of mind and security to health and wellness organizations looking to improve their customer experiences.”

The new templates are focused on helping companies test health and wellness experiences and add to the more than 100 pre-built test templates available on the UserTesting Human Insight Platform.

About user testing

UserTesting (NYSE: USER) has fundamentally changed the way organizations gain insights from customers with rapid feedback and experience capture technology. The UserTesting Human Insight Platform leverages our global network of real people and generates video-based recorded experiences so that anyone in an organization can directly ask questions, hear what users are saying, see what they mean and understand what it’s really like to be a customer. Unlike approaches that track user behavior and then try to infer what that behavior means, UserTesting reduces guesswork and brings customer experience data to life with human insight. UserTesting has more than 2,500 clients, including more than half of the world’s top 100 most valuable brands according to Forbes. UserTesting is headquartered in San Francisco, California. To learn more, visit www.usertesting.com.

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