Twig expands its market reach with the acquisition of Vybe Technologies

by James · December 22, 2022

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LONDON–( BUSINESS WIRE )– Twig, the company based on circular economy principles, continues its expansion with the acquisition of Vybe Technology, a leading provider of teenage banking services.

This new development follows the recent acquisitions of UK businesses Loopster and Mobi.market and marks an important milestone for Twig as it strives to become the go-to platform for the Gen Z market.

Twig CEO, Geri Cupi commented on the news, “We are so excited to take this step forward and are confident that it will help us expand our reach to even more customers. With the technology Vybe team built, we are able to to offer our users a more comprehensive suite of services, including teen banking and financial literacy education. This will help us better serve the Gen Z audience, giving them the tools they need to succeed in their financial lives.”

The addition of Vybe to Twig’s portfolio further solidifies its commitment to leadership in the Gen Z market. With its focus on circular economy principles, Twig is looking to make a long-term impact on the industry and provide users with the best products and services available.

This acquisition is just the latest in Twig’s string of successes, and the company looks forward to continuing to expand its reach and impact the Gen Z market.

Twig is currently the fastest growing fintech in Europe, accounting for 1 million users in October 2022, just 15 months after launch.

Insights into how Gen Z is reimagining wealth are published in Twig’s white paper: ‘How Twig is redefining the future of ownership and empowering Gen Z to live a sustainable lifestyle

About Twig

Twig is a London-based, new generation fintech company rooted in circular economy principles, founded by Geri Cupi in 2020.

Since then, it has raised more than $40 million and become one of the fastest growing fintechs in Europe, with over 1 million downloads in less than 290 days. It has also become the top fintech app in Italy, one of the top apps in the US, and number two in the UK app store.

In 2022, Twig won Fast Company’s award for World’s Changing Idea.

Its central mission is to empower consumers to value, unlock and enjoy wealth they never knew they had. Users have instant cash access when depositing items they no longer want, in addition to traditional banking benefits such as a debit card and domestic and international bank transfers. Through this activity, Twig supports the circular economy, making it an environmentally conscious choice for the consumer.