True Religion launches new app as mobile becomes the brand’s top digital channel

LOS ANGELES–(BUSINESS WIRE)–True Religion today announced the launch of a new app just ahead of the upcoming holiday shopping season. An important new milestone in the company’s journey to become a digital-first direct-to-consumer brand, the app will enhance True Religion’s mobile shopping experience while allowing customers to unlock exclusive offers, promotions and products found nowhere else. With 80% of True Religion’s e-commerce transactions coming from mobile along with more than half of new visits, the company expects the app to account for 10% of total e-commerce sales by 2023.

“We know the True Religion customer uses their smartphone to engage with the brand because over half of new visits to truereligion.com and more than 80% of all transactions are from a mobile device,” said Scott McCabe, Senior Vice President, Ecommerce for true religion. “The app will enhance our ability to facilitate a seamless and more direct relationship with our most loyal customers.”

Designed as a destination for the True Religion community, the app will feature limited edition products as well as exclusive and interactive content, including interviews with True Religion collaborators, user-generated content, styling tips and more. It was created using the poq native app platform and is available for download in the Apple and Google Play stores.

About true religion

In 2002, True Religion burst onto the Los Angeles denim scene by blowing up the construction of the classic five-pocket jean. With its five-needle thread and two-stitch-per-inch process, the True Religion Super T seam was instantly recognized for style unlike any other denim brand in the world. True religion speaks of the uniqueness that exists in all of us. The brand is worn by athletes, musicians and artists globally to express their individual style. Delivering an exclusive range of iconic styles, True Religion Brand Jeans focuses on producing premium denim and sportswear for men, women and children.

About poq

Poq is a MACH-certified Software-as-a-Service (SaaS) company that empowers retailers to create highly effective and fully customized mobile native apps to deliver a superior shopping and engagement experience. With poq, retailers build stronger brands, sell more products, deepen customer loyalty and deliver highly relevant content, communications and rewards. Poq customers include global brands and retailers, such as Studio Wow, Cotton On, Ardene, SNIPES, francesca’s, SurfStitch, Hotel Chocolat and more. To learn more, visit poqcommerce.com.

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