Trade Desk announces Galileo, a new approach to activating advertiser data
Galileo brings advertisers’ first-party data into the industry’s richest and most privacy-conscious environment
LOS ANGELES, January 5, 2023–(BUSINESS WIRE)–Global ad technology leader The Trade Desk today announced Galileo – a new approach for advertiser first-party data activation. Advertisers are increasingly seeking to activate their valuable customer data as securely as possible to optimize media buys across all digital media, while accurately measuring results and business outcomes.
Many big brands spend years building strong relationships with their loyal customers, generating unique and valuable insights about their target audiences. Galileo can enable brands to unlock this data in a privacy-conscious way to find new customers who share similar characteristics. Galileo works alongside new cross-channel identity solutions, including Unified ID 2.0 (UID2), which the majority of The Trade Desk’s data and publishing partners have embraced.
“We are at a tipping point for the open internet,” said Samantha Jacobson, Chief Strategy Officer, The Trade Desk. “The Internet’s infrastructure includes new identity solutions built for today’s digital media consumption across devices and apps, such as Unified ID 2.0. In doing so, they are creating the richest identity ecosystem we’ve ever experienced, and one that aims to set consumers’ privacy at the forefront. With Galileo, we want to help the world’s largest advertisers take advantage of this by unlocking the value of their most valuable customer data.”
Galileo can enable advertisers to onboard and activate first-party data quickly and easily. It contains:
Seamless and direct integrations with all major customer relationship management (CRM), customer data platform (CDP) and other data and cleanroom providers, so advertisers can immediately start matching audiences using UID2.
Audience matching across all publishers, platforms, devices and channels – including connected TV – providing a true omnichannel identity environment.
Objective reporting and measurement of identity matching and ad performance.
“With most walled-garden onboarding propositions, advertisers don’t get a transparent view of how their data is performing, and therefore how their campaigns are performing,” Jacobson said. “Galileo and Unified ID 2.0 remove this obstacle and allow advertisers to optimize their data across all digital advertising channels with detailed data performance reporting.”
As part of Galileo, The Trade Desk now has direct integrations with CRM, CDP and cleanroom vendors including Adobe, Amazon Web Services, Habu, InfoSum, LiveRamp, Salesforce and Snowflake.
For more information, please visit thetradedesk.com/galileo.
About Trade Desk
The Trade Desk™ is a technology company that empowers advertising buyers. Through its self-service, cloud-based platform, ad buyers can create, manage and optimize digital ad campaigns across ad formats and devices. Integrations with key data, inventory and publisher partners ensure maximum reach and decision-making ability, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices throughout North America, Europe and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, TwitterLinkedIn and YouTube.
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