Top 10 Innovations in Mobile App Development

Top 10 Innovations in Mobile App Development

These days, we cannot imagine our lives without our mobile phones. The use of mobile apps has increased over the past decade and gained momentum after the pandemic. According to Statista, there were 7 billion mobile users across the globe in 2021. And it is predicted that this number will grow as people can more easily access technology these days.

Developers are continuously trying hard to create more advancements as the world has shifted to mobile-first digital services. Now each and every industry seems to integrate the latest mobile application development innovations in their business and expand their business to reach the optimal target audience.

Let’s see how mobile apps are redefining business and what mobile app advancements are trending in 2023!

How mobile applications are transforming businesses

Today, the smartphone is the thing that unlocks digital media success. Basically, it changes operating models, business models and marketplaces tremendously. According to Statista, revenue from the mobile app market is predicted to reach $469 billion by 2022.

Mobile phones provide user-friendly services for both business and private use. With the development of different technologies, support for multiple cameras and faster multi-threaded processors, businesses have started to depend on mobile applications.

Moreover, users are choosing Android and iOS based marketplaces today. Artificial Intelligence (AI) is a common theme seen in the mobile app market. It makes the workflow more seamless.

Mobile applications help businesses improve customer service. For example, you can retain more customers and increase loyalty by offering your customers a viable way to access data about your products or services, schedule appointments, or track their order status.

Furthermore, mobile apps allow you to cross-sell and up-sell your products or services by providing customers with relevant details and offers when needed. So, another significant advantage of mobile app development is that you can collect important customer information.

You will learn about your customers’ choices and demands by tracking the usage of your app. This information will further help improve your marketing strategy and market your products or services better.

Now that you know how mobile apps are transforming various businesses, let’s discuss the latest innovations in the mobile app development sector!

10 major innovations in mobile application development

Although many new innovations in mobile app development are emerging this year, we selected these top ten after conducting extensive, fact-based research.

1. Mobile wallets

Mobile wallets such as Samsung Pay, PhonePe, Google Pay and Apple Pay are in vogue. According to the latest report, mobile wallet transactions are predicted to reach $13.98 billion in 2022. Therefore, we expect the mobile wallet market to double this year.

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Smartphone users are gradually opting for mobile transactions. In addition, they rely on app functions for payments on connected wearables. Therefore, every mobile app will have to depend on a mobile wallet in the next few years.

Wallet integration must be a significant part of app development in 2022. This is because we expect mobile wallet transactions to increase significantly in the future.

2. Beacon technology

According to Statista, there were more than 230 billion mobile app users in 2021, which is predicted to increase in the future. Since many people use apps on a daily basis, businesses are desperately looking to create their own apps. However, knowing where to start is not easy as there are many options available.

Beacon technology is one of the most innovative technologies in mobile app development. It enables companies to convey important alerts and messages to customers depending on locations. For example, a store can use this technology to notify nearby customers of the latest offers and discounts.

Beacon technology is an important tool. Businesses that can reap the benefits are expected to be in a strong position in the future. According to Statista report, the beacon technology market is growing at a CAGR of 59.8%. The estimated market value will reach $56.6 billion by 2026.

3. Predictive analysis

It is another innovation in the mobile app development sector. By supporting data mining, artificial intelligence and modeling technologies, predictive analytics can predict events using data. Netflix has been one of the tech giants that has supported predictive analytics for years.

Predictive analytics is being used at a more mainstream level this year for many mobile applications. The main reason is to improve an app’s user interface/UX. Additionally, OTT and e-commerce platforms leverage it because they use current customer data to provide information about their preferences, dislikes, habits, etc. Also, this technology helps in tailoring product recommendations.

Predictive analytics can help organizations leverage customer data to measure their activities, identify high-response alerts to tailor the user experience, and recognize pages with the lowest customer retention rates.

A statistical report states that 80% of customers can buy from an online store that personalizes their experience using predictive analytics. Moreover, this technology has helped many online platforms to increase their sales by 35%.

4. Super apps

The one app, one purpose approach has changed for mobile app development companies. Now organizations are moving from single-use apps to multi-use apps. Such applications are known as “superapps.”

We have seen how Facebook has expanded beyond being a social network. Currently, it offers marketplaces where you can sell or buy products. Similarly, you can now make payments and pay bills from Amazon apart from online shopping.

As everyone is looking for convenience, super apps are one of the best innovations in the mobile app development industry that we have to look forward to this year.

5. P2P Mobile Apps

P2P mobile apps are another innovation in the mobile app development industry. As per eMarketer’s prediction, the estimated value of P2P mobile payment transactions will reach $612.23 billion by 2023. Hence, there is huge scope for these apps.

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P2P mobile apps are becoming popular among individuals and businesses due to their convenience. Buyers can pay quickly and sellers can get paid directly into their accounts. The types of P2P mobile apps you may see this year are:

  • Cryptocurrency wallets
  • Social hubs with built-in payment functions
  • P2P applications that include banks as payment parties
  • Self-reliant providers who supply their payment systems
  • Mobile operating systems with built-in payment systems, such as Google Pay, Samsung Pay, Apple Pay, etc.

6. Instant Apps

You may have seen the arrival of instant apps a few years ago. However, you will see an increase in the use and development of Android Instant Apps this year. Android Studio enables developers to create instant apps to improve their app discovery. Therefore, users can simply click on the “try now” button to try the app without installing it.

Due to the size limitation, instant apps will not be a complete app version. However, we expect that these restrictions may change in the future.

Since app users expect a better experience, letting them try an app without installing it is a great approach. If you’re building Android apps this year, you need an instant version.

7. Artificial intelligence and machine learning

Last year, AI (Artificial Intelligence) brought many exciting things. We have seen the amazing success of FaceApp and MyHeritageApp. The realistic animations of these apps gave them breakthrough success.

Apart from these apps, we found that Google introduced new features to Google Maps that use AI to enhance the user experience. Live View is a feature that provides users with AR navigation in vast indoor areas. Google also uses artificial intelligence to recommend less carbon-intensive roads for reduced fuel consumption by optimizing directions.

Both AI and ML (Machine Learning) have been one of the biggest innovations in a few years. But these technologies are going to see an increase this year and beyond.

As they offer many benefits to help businesses improve their operations and better serve their customers, businesses must incorporate AI and ML into their mobile app development plans for this year and beyond.

8. 5G technology

5G technology is one of the latest innovations in mobile app development. This wireless network is very popular in all industries. 5G is the emergence of excellent connectivity practices that give mobile apps some valuable features and purposes without hampering their functionality. Proper use of this technology improves your app development process.

This next-generation wireless technology provides 100 times the speed of 4G LTE. Therefore, it provides some great opportunities for the app development sector. 5G also enables businesses to create more engaging AR and VR experiences, provide customers with real-time data and analytics, and build new efficiencies into their functions.

As 5G technology becomes more popular this year, we expect to see more transformative and innovative 5G-enabled apps. Therefore, staying up-to-date on this latest technology trend will be more critical for businesses that need to progress this year and beyond.

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9. Wearables

Wearable technology has been a trend for many years. We can’t call it a breakthrough, as we’ve already seen fitness bands, trackers and smartwatches. However, wearables are going to get more opportunities for performance this year.

The constant growth of wearables shows that this innovation will change the way mobile applications are developed. For example, Apple announced something great about the app and wearable integration at WWDC 2019.

WatchOS 6 has brought the App Store to the Apple Watch. As a result, independent applications are being developed specifically for these gadgets. This has opened up great opportunities for content creators and app retailers.

This year we expect to see more mobile applications built with wearables. Users will be able to download many apps directly from their smartwatches, fitness bands or trackers.

10. Blockchain technology

During the cryptocurrency boom, we became familiar with blockchain technology. But now this technology has appeared a lot and you can use it in several areas. It is developing significantly and we can predict that it will generate 20 billion dollars in revenue by 2024.

Blockchain has an important role in mobile app development. Decentralized applications are in demand these days. There are more than 80 million users of blockchain wallets, and mobile wallets are the most popular.

We can also see the use of blockchain technology in currency converters to secure digital identity, track digital assets and keep track of loyalty programs.

This innovation will become more popular with anti-piracy software, election moderation tools, BaaS (Blockchain as a Service) platforms and smart contracts in 2022 and beyond. We may also use this technology in mobile payment and mobile commerce applications to prevent fraud.

The future of mobile app development

Technological advances are in continuous development and hit the shelves every year. A wide range of technologies like AI, ML, 5G, AR, VR, Wearables, Beacon, IoT, Blockchain, Super Apps, Instant Apps, etc. are revolutionizing the mobile app development industry. Also, they come with many new provisions for app developers.

Hence, it is necessary to keep up with the latest mobile app development innovations to deliver feature-rich, innovative apps. It is quite important for a successful mobile app launch. Also, look for a reliable mobile app development partner to make your app idea a reality.

Featured Image Credit: Provided by the author; Thank you!

Mehul Rajput

Mehul Rajput is the CEO and co-founder of Mindinventory, a software development company that provides web and mobile app development services from start-up to enterprise level. His role entails leading the operations related to business and delivery with strategic planning and defining roadmaps for the future.

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