This Day in Search Marketing History: January 15th

This Day in Search Marketing History: January 15th

Table of Contents

Facebook Graph Search is coming

In 2013, Facebook announced a new experience they called Graph Search.

Facebook Graph Search relied heavily on Likes and other links to determine what to display as the most relevant search results for each user.

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At launch, Facebook Graph Search only included people, photos, places, and interests.

Facebook Graph Search was not a traditional web search engine like Google or Bing. It was a new type of search – a social search engine. Although Facebook was already using Bing for web search results at the time.

Dig deeper:

Also this day

LinkedIn launches LinkedIn Marketing Labs on-demand courses for advertisers

2021: Courses cover the basics, including an introduction to LinkedIn ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads.

Ads for Amazon Sponsored Products now support dynamic bidding, bid adjustments

2019: Advertisers can choose automatic bidding and tailor bids for search ads by page placement.

EU copyright directive nears final form as Google tests stripped-down news SERPs

2019: The directive sought to “harmonize” copyright law across Europe.

DuckDuckGo maps and address search now powered by Apple Maps

2019: The company had used OpenStreetMap.

Google to fix reverse image search error

2018: The “Pages containing matching images” section was not showing thumbnails as it should.

Martin Luther King Jr. Day 2018 Google doodle honors Dr. King and his dream of a better world

2018: The image was designed by guest artist Cannaday Chapman and created in collaboration with the Black Googlers Network.

Google is testing “What’s Hot” and “What’s Nearby” as Android search options

2016: In addition to recent searches, Google inserted a “What’s popular” and “Nearby” option in the dropdown menu.

Search images: Justin Trudeau at New Google Canadian Office, Google Expeditions Subaru and Fallout 4 Statue

2016: The latest images taken from the web show what people eat at the search engine companies, how they play, who they meet, where they talk, what toys they have and more.

Google Knowledge Graph now shows social profiles for brands

Google started showing the social profile links for Pixar, Apple, Starbucks, Google and many more brands.

Search is the number one content discovery tool for mobile users

2015: Fifty-four percent of respondents said search was the best way they found mobile content/websites

Smartphones account for 40% of US search ad spend in the fourth quarter [Marin]

2015: The desktop’s influence, while still dominant, continued to decline

Google updates its testing tool for structured data, documentation and syntax support

2015: Google had a new and improved structured data testing tool, updated its documentation and guidelines, while adding more markup support.

The ability to share ads via the shared AdWords library will disappear

2015: The feature would be eliminated on February 11.

Google wants feedback from webmasters about web searches and tools for webmasters

2015: Google asked, “What do you want to see from Google Websearch & Webmaster Tools in 2015?”

The Google Events Knowledge Graph adds ticket links, delegate events, comedian events, and venue events

2015: Google made four updates to the event knowledge graph, after launching the markup back in March 2014.

Google Updates Maps App Adds Restaurant Filters and More

2015: Google Maps App added cuisine type filters and more features for iOS and Android users.

Google’s Matt Cutts: We don’t have different algorithms for different web positions

2014: Google’s Matt Cutts answered this question: “Are results in different positions ranked by different algorithms?” Spoiler alert: The answer was no.

Rand Fishkin steps down as CEO of Moz, Sarah Bird, new CEO

2014: End of an Era – This was Fishkin’s last day as CEO of Moz.

Report: Search Engines Responsible for 40% of Holiday Traffic to Retailer Websites

2014: While still representing the largest share, Experian reported that search engines experienced a 13% decrease in the amount of upstream traffic sent to retailers when comparing traffic data year over year.

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Bing ends 2013 with all-time high in US market share, but Google also up [comScore]

2014: Google’s share of searches was up 0.6 percent in December 2013, to 67.3 percent

The EU wants more search licenses, Google defies the French authorities

2014: EU competition commissioner Joaquin Almunia said Google had to submit several revised proposals within weeks to avoid formal antitrust proceedings.

Is Lowe’s the first brand to adopt jelly?

2014: What we do know: they answered at least one question about how to mount art on a brick wall.

Links from press releases have ranking benefits despite what Google says

2013: The time when Matt Cutt’s blog started ranking for [sreppleasers] in Google.

Report: Global paid search used up 18% in 2012

2013: This growth trend was only slightly down from the 21% annual increase reported for 2011.

77% of online health seekers start with search engines [Pew Study]

2013: That was significantly more than the 13% who started on health portals like WebMD, general information sites like Wikipedia (just 2%) and social networks (1%).

Google’s sixth “Doodle 4 Google” contest: “My best day ever…”

2013: The winner would earn a $30,000 college scholarship, a $50,000 technology grant for their school, and have his or her logo featured on Google’s homepage.

Yext is “reinventing the local business listing” with rich new content options

2013: And they called it… PowerListings+.

89% Find Search engines do a good job of finding information, but “noise” is a problem

2011: 13% said they couldn’t find what they were looking for. The answers were there, the “signal” that people want to tune in to. They were just surrounded by a lot of noise.

comScore: Bing Share Up – Will It Take Over Yahoo? In addition, returns Sales Speculations

2010: ComScore’s December 2009 search share numbers: Yahoo, 17.3%, Bing, 10.7%. (Google? It was at 65.7%).

Amazon beats UK affiliates using search marketing techniques

2010: Amazon said it would no longer pay referral fees to Associates who sent users via keyword bidding or other paid searches on another search engine or its extended search network

OneRiot launches RiotWise ad network for real-time search

2010: The launch followed a pilot phase that the company said allowed developers to monetize mobile apps, desktop clients, social search engines and similar applications.

Carol Bartz’ Gut May Stop Yahoo Search Sales to Microsoft

2009: Bartz said her instinct or “gut” wasn’t necessarily to sell, although she would need to delve into the issues and economics to make a better decision.

Microsoft Job Cuts May Come Next Week

2009: The cuts were expected to be “far less than the 15,000 positions” first thought.

Yahoo shows Wikipedia some SearchMonkey Love

2009: The Wikipedia SearchMonkey app was turned on by default for all Yahoo search users, making it the sixth app that all Yahoo searchers would see (along with LinkedIn, Yelp, Yahoo Local, Citysearch, and Zagat).

TweetNews: Yahoo Programs Melds News Search & Twitter

2009: TweetNews was a new search engine that used hot Twitter topics to bring more relevance and freshness to news searches.

Google Directory Update Showing “Real” PR Points?

2008: The Google Directory scores were much higher than those displayed on the Google Toolbar.

Microsoft and MediaCart bring ad targeting to grocery carts

2008: Microsoft teamed up with MediaCart to offer in-store behavioral ad targeting and took the concept of “location-based services” to the aisles using RFID tags.

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Google Maps is used to engage political volunteers, activists

2008: How candidates, campaign staff and other third parties used Google Maps and the Maps API to showcase their messages and organize political volunteers and activists in upcoming primaries.

Bidders for wireless spectrum have been approved, the auction starts on 24 January

2008: Among the bidders: Google, AT&T, Verizon and MetroPCS.

Study says Come in top 5 not top 10 and search engines may need to highlight official sites

2007: Among the findings: search marketers had to be more concerned with getting into the top five, rather than the top ten, if they wanted to be seen.

More to see Google’s related search at the bottom of the page

2007: Several searchers saw a series of eight suggested searches as links, under the heading “Searches related to:” followed by the original word you searched for.

Looking at Microsoft’s continued long play on search

2007: “It’s tiring to hear Microsoft’s management just rip on Google instead of delivering successes that speak for themselves.”

Microsoft Live and Yahoo Push for Firefox users, plus visit the IE7 Search Battle

2007: How the various search engines tried to get users to make them their default choice.

SEO blogs under hack attack

2007: Graywolf’s blog got hacked, then Stuntdouble went down.

Hacking Google to help it improve security

2007: “It’s your worst nightmare – someone reads parts of your Google emails, looks at your documents, changes your spreadsheets, checks your reading habits on your personal Google homepage or Google Reader, and goes through your search history.”

Googlers Give Overwhelmingly to Democrats; Google’s PAC gave more to Republicans

2007: While 98% of Google employee money went to Democrats in the last election, the company-controlled Google NetPAC gave 61% of its contributions to conservative candidates.

From Search Marketing Expo (SMX)

Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)

These columns are a snapshot in time and have not been updated since publication, unless noted. The opinions expressed in these articles are those of the author and not necessarily those of Search Engine Land.

< 14. januar | Søkemarkedsføringshistorikk | 16. januar >

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About the author

Danny Goodwin

Danny Goodwin is the managing editor of Search Engine Land & SMX. In addition to writing daily about SEO, PPC and more for Search Engine Land, Goodwin also manages Search Engine Land’s list of subject matter experts. He also helps program our conference series, SMX – Search Marketing Expo. Prior to joining Search Engine Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the brand. He was also an editor at Search Engine Watch. He has spoken at many major search conferences and virtual events, and has been tapped for his expertise by a wide range of publications and podcasts.

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