The Morning After: YouTube is the new home of NFL Sunday Ticket

The Morning After: YouTube is the new home of NFL Sunday Ticket

YouTube is ready for a little more football. The streaming service has acquired the rights to the NFL Sunday Ticket package, which provides access to out-of-market games broadcast on Fox and CBS every Sunday. DirecTV, the current home of the Sunday Ticket, has held the rights since 1994, but the package will move to Google’s streaming service next season. YouTube and the NFL did not announce the terms of the deal, but according to Wall Street Journal, YouTube will pay $2 billion a year in a seven-year pact — about $500 million more per season than what DirecTV pays.

Having exclusive rights to a bundle of many off-market NFL games should draw even more users to YouTube. Live sports coverage is becoming the next battleground for streaming. Amazon Prime Video has an 11-year deal to stream Thursday Night Football games that started this season. Meanwhile, Apple is pushing further into live sports as well, with a 10-year deal to stream all Major League Soccer games via Apple TV starting in 2023.

– Food Smith

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Because of course it was.

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I preferred the flamethrower.



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