The Dubai Fitness Challenge partners with world-leading health and fitness apps to promote positive behavioral change among participants

The Dubai Fitness Challenge partners with world-leading health and fitness apps to promote positive behavioral change among participants

The Dubai Fitness Challenge partners with world-leading health and fitness apps to promote positive behavioral change among participants

The Dubai Fitness Challenge (DFC), the flagship fitness initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, today announced partnerships with world-leading health and fitness platforms Fitbit, Fitze, STEPPI, Count ‘d, Core Direction, Les Mills, McGregor FAST, Runkeeper, Technogym, ENHAPP and Hygear for the sixth edition of the annual fitness movement which runs from 29 October to 27 November 2022.

This year, DFC offers a range of apps for both individuals and businesses, offering a unique mix of fun and exercise, motivating participants through a series of challenges to complete their 30 minutes of daily activity for 30 days, exchanging their daily steps for exclusive offers, unbeatable prizes and unforgettable experiences from some of Dubai’s biggest brands.

Commenting on the announcement, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “Technology plays an important role in helping people stay motivated and track progress as we collectively focus on 30 minutes of physical activity for 30 days during DFC Smart digital platforms such as Fitze, STEPPI, Fitbit Premium, McGregor FAST, Core Direction, Technogym and ENHAPP are the ideal partners to help us all commit to a better future The platforms are simple to use and compatible with most major brand wearables. They offer great services including daily workouts, personal training plans, individual and group challenges and many more, all with fun twists and exclusive rewards. We look forward to working with these innovative digital the platforms to help everyone embrace a more active lifestyle and grow the reputation of Dubai as one of the most active cities in the world and a great place to be to live, work and visit.”

Commenting on the long-standing partnership, Des Power, VP and CEO of Fitbit International at Google, said: “We are delighted to partner with the Dubai Fitness Challenge for another year to encourage citizens to move regularly. Just 30 minutes of physical activity a day can help reduce stress and risk of cardiovascular disease, improve your mood, boost your immune system and a whole host of other well-being benefits – both physical and mental[1]. In this spirit, we look forward to hosting visitors to the Kite Beach Fitness Village for a series of training sessions designed to empower visitors on their health and wellness journey.”
Below is an overview of these world-leading health and fitness platforms:

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Fitbit, now part of the Google family, is one of the world’s leading health and fitness apps. With Fitbit Premium, there’s always something new to do. You can use the ever-growing collection of high and low impact workouts and get the right recommendations at the right time to help you reach your next level. Fitbit offers new users a free 90-day trial to go premium and unlock access to custom apps, personalized insights, advanced sleep tools and thousands of unique workouts.


The UAE-based fitness rewards app helps organizations motivate their employees to achieve their fitness goals by offering friendly competitions under DFC. It is very simple. Companies can enter their employees into the Fitze Inter Corporate Steps Challenge, which involves employees recording their steps and activities on leaderboards and winning over AED 100,000 in rewards. In addition, Fitze offers organizations discounted rates from just AED 10 per employee. Those who participate and meet their daily goals will automatically be entered into Rewards Draws for a chance to win international travel, hotel stays, dining vouchers, electronics and more.


This DFC, the digital health and wellness platform, offers organizations an exclusive 30-day package, which includes daily 30-minute workouts including Zumba, Pilates, Bollywood dance training, yoga, HIIT, cardio and more. ENHAPP also offers weekly webinars on healthy lifestyle choices by certified professionals. And most importantly, ENHAPP can help engage employees with an emotional training program that includes guided meditation activities.


The homegrown health and fitness app allows organizations to build their own private corporate challenges this DFC. Users can set dynamic activity goals and choose between steps or active minute activity goals.

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Organizations that sign up during the promotional period receive a 30% discount on a 6-week DFC program, which includes account management, challenge toolkit, live support, communications plan and post-incident reporting.

STEPPI public challenges this year are all about giving back. The user’s steps are converted into donations worth more than AED 2 MILLION to the outreach campaign and the Beat Diabetes Initiative.


Technogym, a global leader in fitness and wellness solutions, is an official content provider for the Dubai Fitness Challenge, thanks to the Technogym app. The app is easily accessible from all smartphones. Users can access more than 600 sessions from highly experienced trainers and personalized training plans to guide their fitness journey and keep them motivated – with new sessions added every week. The Technogym app offers a 60-day free trial of Technogym Plus under DFC.

The count

The new homegrown meal planning and fitness tracking app works with healthy restaurants and kitchens across Dubai to allow users to order from dozens of tasty and nutritious meals – with all their nutrient and calorie counts tracked, making meal planning and eating super easy healthy. During DFC, the platform is offering a 15 percent discount on Count’d meal plans.

Core direction

During DFC, organizations can avail a 25% discount on Core Direction’s corporate wellness solution by using the code “DFC 2022”. The technology provides seamless employee onboarding through a backend management portal with full wellness analytics, challenge creation and leaderboards. Employees can connect phones or smartwatches for heart rate and step scores, log activity to a wellness diary, motivate each other with calendar sharing, browse a wellness video library for wellness-on-demand or browse a variety of free and discounted activities on more than 100 sports, fitness , wellness and hotel locations across Dubai.


Enjoy access to 1500 online workouts – including iconic classes like BODYPUMP, BODYATTACK and BODYBALANCE. The Les Miles training sessions are suitable for all levels – from beginner to expert level. This year, DFC participants can enjoy a 30-day free trial of Les Mills+, with unlimited access to the hundreds of training hours.

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Run keeper

Runkeeper by ASICS has the tools you need to become a stronger runner, regardless of fitness and running level. The app offers DFC participants a two-month free trial as it helps you set your running goals, train for them with customized training plans and track your runs and progress along the way. And remember: “practice makes progress”
Use the code DFC30X30 to take advantage of two months’ free access to the premium package (terms and conditions apply).

McGregor FAST

Follow Conor McGregor’s revolutionary training program and get in the best shape of your life with McGregor FAST. Crush your goals with curated, purpose-driven programs or choose from an ever-changing selection of workouts that will transform your endurance, strength and power, no matter what you’re training for. A special offer for Dubai Fitness Challenge participants offers 70% off an annual membership to McGregor FAST.


HYGEAR is an app developed by a team of world-class personal trainers. Each training session is designed according to the latest research and trends in the fitness industry. The app offers a large selection of exercise videos suitable for all levels, with customizable programming available for users with special health and fitness needs.

Hygear’s smart technology tracks all the essentials needed to enhance your fitness journey and align with your goals, keeping track of your performance over time to show you real-time results. Hygear also offers a 25 percent discount for business registrations.

Download the apps now from the App Store, Google Play Store or Huawei App Gallery to access this year’s exclusive training content, challenges, special offers and once-in-a-lifetime prizes.

For more information and to register visit

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