Sift Included in the 2022 Gartner® Market Guide for Online Fraud Detection

Sift Included in the 2022 Gartner® Market Guide for Online Fraud Detection



SAN FRANCISCO, Jan. 19, 2023 (GLOBE NEWSWIRE) — Aim, the leader in Digital Trust & Safety, today announced its inclusion in the latest Market Guide for Online Fraud Detection by Gartner®. The Gartner report outlines the state of the online fraud detection market and provides strategic guidance for SRM (security and risk management) professionals exploring available vendors and technologies.

The report, written by VP Analyst Akif Khan and Senior Director Analyst Dan Ayoub, recommends that “it is important that an OFD [Online Fraud Detection] the platform can learn and improve from confirmed loss events within specific geographies (ideally cross-border and global), not just within a single organization. This requires the platform to have the ability to share anonymized telemetry about users, devices and event outcomes (especially confirmed fraud) across an entire network and for all customers. Systems, policies and algorithms can then be updated in real time to defend against new threats.”*

Sift’s Digital Trust & Safety Platform is based on leveraging its global network of over 34,000 websites and apps and uses its machine learning models to evaluate over 70 billion events and analyze millions of global fraud decisions every month. Using the full power of Sift’s network and both its global and custom machine learning models, customers are able to execute a true Digital Trust & Safety strategy – one that protects against fraud while reducing friction for legitimate users.

“Gartner recommends that SRM managers favor vendors with SaaS deployment models that share real-time threat intelligence across their networks—and we couldn’t agree more,” said Sift SVP of Product, Mary Writz. “We’ve seen Sift customers leveraging these capabilities see dramatic reductions in fraud losses and time spent manually reviewing cases, unlocking growth.”

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To read the Gartner Market Guide for Online Fraud Detection, go here.

Gardener, Online Fraud Detection Market Guide, Akif Khan, Dan Ayoub

*GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the United States and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendors, products, or services depicted in the research publications, and does not recommend that technology users select only those vendors with the highest ratings or other designation. Gartner’s research publications consist of the opinions of Gartner’s research organization and should not be interpreted as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including warranties of merchantability or fitness for a particular purpose.

About Sift

Sift is a leader in digital trust and security, enabling digital disruption for Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unmatched global data network with 70 billion events per month, and a commitment to long-term customer partnerships. Global brands like DoorDash, Twitter and Wayfair rely on Sift to gain a competitive edge in their markets. Visit us at sift.comand follow us further LinkedIn.

Media contact:

Victor White
Senior Director, Corporate Communications
[email protected]

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