ShoppinPal Raises $5M, Paves Way to Unlock Revenue for 40,000 Food & Beverage, Hospitality, and Retail SMBs

ShoppinPal Raises M, Paves Way to Unlock Revenue for 40,000 Food & Beverage, Hospitality, and Retail SMBs

ShoppinPal Raises $5M, Paves Way to Unlock Revenue for 40,000 Food & Beverage, Hospitality, and Retail SMBs

ShoppinPal’s integration platform simplifies the process of integrating with apps and services, saving time and costs

ShoppinPal has empowered more than 10,000 SMBs to date to maintain and grow revenue in a challenging post-pandemic period

ShoppinPal Raises $5M, Paves Way to Unlock Revenue for 40,000 Food & Beverage, Hospitality, and Retail SMBs( ShoppinPal, an iPaaS (Integration Platform as a Service) pioneer in food, hospitality and retail, today announces that the company has secured $5 million in new investment. Lead by Mucker Capital with participation from Menlo Ventures, Pitbull Ventures, Incisive Ventures and several angel investors, the investment will fuel ShoppinPal’s plans to capitalize on the exponential growth it has experienced in 2022 and grow its customer base from 10,000 SMBs to 40,000 SMBs is during the next 12-18 months.

Headquartered in California with operations across the US and Canada, ShoppinPal has developed a unique SaaS-based integration technology model. Using its plug and play ‘Automation by Integration’ platform, ShoppinPal has worked closely with software vendors serving food and beverage, hospitality and retail to enable seamless connections with their customers for both migrations and integrations at scale.

With ShoppinPal, SMEs operating across these sectors can unlock new revenue streams by integrating with the growing number of food and beverage delivery services available to consumers worldwide, as well as online ordering services and ePOS platforms. These include: Square, Shopify, Vend, Toast, FlipDish, Clover and many more.

ShoppinPal’s platform is 100 percent Plug and Play with no development or operational input required from software application providers. ShoppinPal is able to connect any app in the food and retail/e-tail domains to all leading POS and payment systems to their merchant customer bases.

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William Hsu, Co-Founder and Partner, Mucker Capital: “The hospitality, food and beverage industry has been permanently transformed as a result of the pandemic. There has been an explosion in the scale of technologies and software serving the industry, with over $25B in venture capital invested just in the last 5 years.This has created a huge area of ‚Äč‚Äčopportunity for a new platform to emerge in the space, bringing order, interoperability and data consistency, allowing SMEs operating in this space to really take advantage of all the the disparate, silo-based applications deployed throughout the industry.”

“In just two years, ShoppinPal has created an API platform to meet this demand that works with over 100 applications and software systems across 10,000 customers and partners in North America, Canada, Europe, Australia and NZ. The company has experienced a 5X revenue growth in the last 6 months as a result.

ShoppinPal Raises $5M, Paves Way to Unlock Revenue for 40,000 Food & Beverage, Hospitality, and Retail SMBs
Sriram Subramanian, Founder and CEO, ShoppinPal

Sriram Subramanian, Founder and CEO, ShoppinPal: “Consumer habits are changing, so the way companies operate to ensure they keep up is critical. With ShoppinPal, app providers can offer integrations as a built-in experience while avoiding sharing sensitive PII customer data outside their walls. We provide full flexibility to deploy in customer environments and provide real-time monitoring and scaling support so app vendors’ sales and support teams don’t have to worry about integrations at all.”

“The pandemic presented a number of challenges for food and drink, hospitality and retail – arguably more than any other sector. What makes me proud is how our technology has played a central role in enabling 40,000 business owners to adapt quickly to the changing landscape. We’ve given them the tools to continue growing their business. Social impact has always been an important part of ShoppinPal’s core principles,” added Subramanian.

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Arun Radhakrishnan, Co-Founder and COO: “Our customers and partners have been able to migrate thousands of their customers from legacy apps to cloud apps (POS and accounting systems) without any manual intervention and at a fraction of the cost and time it would” have taken to do this internally. We have plans to scale to meet latent organic demand for our technology.”

For more information about Shoppinpal, visit

Notes to editors:

Check this out video by Brad Zions, Founder and General Partner, Pitbull Ventures, discussing his investment in ShoppinPal.

About Shoppinpal

ShoppinPal is a first-mover in POS-centric, *Any* to *Any* System B2B SaaS integrations for SMBs. ShoppinPal’s proprietary Integration Connector Suite is designed specifically for easy plug-n-play use for SMBs and restaurant enterprise apps | Ghost Kitchen | Retail | Payment domains. Secure, white-labeled with extremely competitive (per use-based pricing)

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