Remerge launches partnership program to help agencies master mobile marketing for app-based clients

Remerge launches partnership program to help agencies master mobile marketing for app-based clients

NEW YORK–(BUSINESS WIRE)–Today, Remerge launched Agency Activators – a partnership program that empowers media and brand agencies to become qualified leaders in the programmatic in-app advertising market.

Remerge, which ranks as the top global player for mobile re-engagement campaigns after Meta and Google, will share its technology and offer workshops to equip members with the expertise to increase their customers’ app revenue.

The first agencies to join the program are M&C Saatchi Performance, Headlight, Phiture, Lemmonet, WITHIN, Publicis’ Spark Foundry, along with growth transformation partner Winclap.

Steve Massaro, Director of Channel Alliances, Remerge:

I have been in agency-centric roles for most of my career and can say that the relevance and influence of these companies in the mobile industry has never been greater. In the app ecosystem, where new creative formats, financial pressures and privacy changes are constantly changing the landscape, the value our agency partners bring to our shared clients is becoming increasingly apparent.

Remerge’s Agency Activators program will increase strategic value through tailored training sessions that build on our members’ programmatic knowledge and guide them through recent innovations. We offer masterclasses on fundamental areas of mobile marketing, from incrementality to creative strategy and more.

Coupling this training with access to logistical and commercial benefits unique to this program has already proven successful for our members, helping teams leverage Remerge’s solutions to drive growth for customers’ apps.”

As programmatic ad spending increases and brands make larger investments in mobile, marketers are looking for partners to help them navigate the industry.

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Pan Katsukis, Co-Founder and CEO, Remerge:

“We’re seeing more brands enter the mobile space and get serious about programmatic advertising. Performance marketing and developing deeper levels of in-app engagement are often new territories for these organizations. We’re creating an environment where leading agencies can improve their understanding of the market and learn to scale their customers’ business.”

Agency Activators is active in the Americas and will expand into the Asia-Pacific, Europe, Africa and Middle East markets.

Adrienne Rice, Director of Media Investment, M&C Saatchi Performance:

Recent market developments have made it more difficult for mobile companies to find their way in the programmatic advertising industry and make informed decisions about where to allocate budget to increase revenue. App marketing is a rapidly evolving concept, and our clients need partners who know how to unleash its potential. The expert support, resources and benefits we receive from Remerge’s agency partnership program ensure we can deliver results for our clients.”

Learn more about Remerge’s Agency Activators program.

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