LONDON–(BUSINESS WIRE)–Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA. With over a decade of mobile app marketing experience, he will focus on delivering the next step in Moloco’s growth in the EMEA region.
Immediate priorities include augmenting Moloco’s EMEA team with world-class talent to help businesses scale their performance ad campaigns, through Moloco Cloud DSP, which uses machine learning with Deep Neural Networks to optimize campaigns for the best return on ad spend. In addition, Ben’s team will support the Moloco Retail Media Platform, which focuses on the unique needs of e-commerce marketplaces by enabling merchants to create ad campaigns that increase visibility and sales through relevant ad placements to the right customers at the right time.
With a wealth of experience driving business growth in the region, Jeger most recently served as CEO for Central Europe at AppsFlyer, having led operations for the market analysis and attribution platform in DACH and the Nordics since 2016. Prior to this, he was Senior Director, Client Services for EMEA at Fyber (now owned by Digital Turbine), an app growth and monetization platform. While at Fyber, he managed the company exchange for the region and helped drive the company’s development of the mobile business.
“Ben joins the Moloco team at an important time for the business. His regional leadership experience and exceptional business acumen will be of great value as we continue to grow our business in EMEA,” said Sunil Rayan, Chief Business Officer of Moloco. “Ben’s expertise in mobile app marketing and attribution gives him unique insight into our offering as we look to deliver machine learning solutions for app publishers and e-commerce marketplaces. We are delighted to have Ben on board and look forward to his leadership in elevating our presence in EMEA.”
The Moloco EMEA business has been extremely successful in the mobile gaming space, with 70 of the top 100 gaming apps working with Moloco to drive their growth. With the appointment of Ben Jeger, Moloco can expand its reach into e-commerce, fintech and delivery apps to deliver on its mission to enable businesses of all sizes to take advantage of the power of machine learning.
“Moloco is not only considered the fastest growing DSP, it has proven that its advanced machine learning engine thrives in a privacy-first world by using Deep Neural Networks and first-party data to give clients the best return on their ad spend.” , said Ben Jeger, VP of EMEA at Moloco. “Moloco’s unique technology offering, together with a highly experienced management team and strong values, make this the most desirable career opportunity for me. I am thrilled to join such a talented team and lead the growth of the EMEA business.”
Moloco’s goal is to make the digital economy fairer and more profitable by delivering advanced machine learning to businesses of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested predictive models. The Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance advertising business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, California, Moloco has nine offices across the US, UK, Korea, China, Japan and Singapore. For more information, visit www.moloco.com.