Mobvoi has added some new sleep tracking smart devices to the smartwatch clan – with advanced insights added for subscribers.
The new features will cost $4.99 a month and appear to add something comparable to Fitbit Premium. It will be available for its TicWatch Wear OS devices, as well as the TicWatch GTH series, which run on a proprietary OS.
Mobvoi calls it “upgraded sleep tracking and analytics,” which also includes access to sleep songs — designed to help you fall asleep.
Upgraded sleep features are here!
Sleep-aid Songs, AI Sleep Insights, Health Data Monitoring…See more on Mobvoi APP!?
Exclusive Early Bird Offer (12/20/2022-12/31/2022): only $2.99 USD per month to unlock all VIP features!
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.#Mobvoi #TicWatch #sleep #wearables pic.twitter.com/TXrFxpqqnh— Mobvoi_Official (@Mobvoi_Official) 20 December 2022
You’ll also get AI insights, including sleep stage analysis, recommendations on how to increase each stage, and bedtime reminders for optimal rest.
You can also get an overview of weekly and monthly sleep patterns and performance – and important health measurements such as resting heart rate and blood oxygen during sleep.
Maybe you guys should try actually updating your device’s software before you find new ways to unnecessarily drain people’s money, hmm? I used to have a TWP3 which was basically DoA the day it arrived in terms of updates. Got a Pixel Watch now and never looking back.
— Oslow P•A•W•B•S (@PupMagnus) 22 December 2022
Given the simplicity of Wear OS native sleep tracking, it makes sense for Mobvoi to offer something more advanced. As we saw over the years when Apple dropped sleep tracking from its smartwatches, people will be happy to turn to third-party apps – many with subscriptions.
But $4.99 seems steep. Fitbit Premium is $7.99 and undeniably offers a lot more. Mobvoi is offering an early bird offer of $2.99, which seems like a more reasonable price.
However, much of the immediate reaction online seems like surprise that Mobvoi has rolled out a feature that charges users for some pretty key data, when the promised Wear 3.0 updates are still MIA.
The company announced back in 2020 that the TicWatch 3 and E3 (remember that?) — plus all newer devices including the TicWatch 3 Ultra — would get Google’s latest software. These improvements are still nowhere to be seen.