MessageGears strengthens customer engagement platform and expands global footprint with acquisition of mobile marketing leader Swrve
“We’ve created the ultimate end-to-end customer engagement platform for modern enterprises, where brands can unlock the power of their data and activate it across all digital channels. It’s an exciting day for enterprise marketers!”
12 January 2023
MessageGears, the leading customer engagement platform for major consumer brands, announced today that it has acquired Swrve, the world’s leading mobile app marketing platform that helps enterprise brands deliver amazing mobile experiences for their customers.
MessageGear’s platform enables enterprise marketers to leverage zero- and first-party data to communicate with their customers in highly personalized ways across email, SMS and mobile apps. By pioneering the only enterprise solution that has direct access to brands’ data stores, instead of relying on cloud data synchronization, MessageGears eliminates the latency, inflexibility and other limitations that other marketing clouds and customer engagement platforms introduce. MessageGears serves leading brands such as Expedia, Indeed, OpenTable, Party City, Rakuten and T-Mobile.
“For years, marketers have been stuck using archaic platforms that limit their ability to truly connect with their customers,” said Roger Barnette, CEO of MessageGears. “Over the next few years, we’re going to see a wave of enterprise brands adopting new technology that frees them from these constraints. Our innovative approach helps the biggest brands in the world unlock the potential of their data, so they can create experiences that blow their customers away.”
With the acquisition of Swrve, MessageGears will be able to help enterprise brands reach and engage customers across the full spectrum of digital channels – email, SMS, in-app, mobile push, web and TV. Swrve is the global leader in helping enterprise B2C brands deliver native, 1-to-1 personalized experiences in their mobile apps, including mobile push, in-app and native content. Global enterprise brands such as Playrix, Emirates, Ryanair and Telefónica trust Swrve for best-in-class mobile app experiences.
With the acquisition, the combined footprint of employees and customers across the US and Europe helps bring MessageGear’s unique, data-connected approach to a more global audience.
“We are thrilled to bring Swrve’s industry-leading mobile app marketing capabilities into the fold,” said Barnette. “Swrve’s combination of mobile push, in-app and embedded content has made them the world leader in mobile app marketing. Now, as part of MessageGears, we’ve created the preeminent end-to-end customer engagement platform for modern businesses, where brands can unlock the power of their data and activate it across all digital channels. It’s an exciting day for enterprise marketers!”
MessageGears’ investor Long Ridge Equity Partners, which led the company’s last
growth financing round, was informed by Clearwater International of the transaction.
MessageGears is the only data-connected customer engagement platform built for today’s business. MessageGears is a radically different enterprise software company, delivering advanced customer segmentation and messaging customization and delivery that simply outperforms other market cloud and enterprise data platforms. Through direct data access and innovative platform capabilities, marketers can deliver compelling customer experiences at massive scale, faster and more flexibly than ever before. MessageGears has transformed what marketers thought was possible at major brands like Expedia, Rakuten, T-Mobile and Chick-fil-A. Find out more at messagegears.com.
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