MessageGears acquires mobile marketing leader Swrve
MessageGears, the leading customer engagement platform for major consumer brands, announced that it has acquired Swrve, the world’s leading mobile app marketing platform that helps enterprise brands deliver amazing mobile experiences for their customers.
MessageGear’s platform enables enterprise marketers to leverage zero- and first-party data to communicate with their customers in highly personalized ways across email, SMS and mobile apps.
By pioneering the only enterprise solution that has direct access to brands’ data stores, instead of relying on cloud data synchronization, MessageGears eliminates the latency, inflexibility and other limitations that other marketing clouds and customer engagement platforms introduce. MessageGears serves leading brands such as Expedia, Indeed, OpenTable, Party City, Rakuten and T-Mobile.
“We’ve created the ultimate end-to-end customer engagement platform for modern enterprises, where brands can unlock the power of their data and activate it across all digital channels.”
With the acquisition of Swrve, MessageGears will be able to help enterprise brands reach and engage customers across the full spectrum of digital channels – email, SMS, in-app, mobile push, web and TV.
Swrve is the global leader in helping enterprise B2C brands deliver native, 1-to-1 personalized experiences in their mobile apps, including mobile push, in-app and native content. Global enterprise brands such as Playrix, Emirates, Ryanair and Telefónica trust Swrve for best-in-class mobile app experiences.
With the acquisition, the combined footprint of employees and customers across the US and Europe helps bring MessageGear’s unique, data-connected approach to a more global audience.
“We are thrilled to bring Swrve’s industry-leading mobile app marketing capabilities into the fold,” said Barnette. “Swrve’s combination of mobile push, in-app and embedded content has made them the world leader in mobile app marketing. Now, as part of MessageGears, we’ve created the preeminent end-to-end customer engagement platform for modern businesses, where brands can unlock the power of their data and activate it across all digital channels. It’s an exciting day for enterprise marketers!”
MessageGears’ investor Long Ridge Equity Partners, which led the company’s recent growth financing round, was informed by Clearwater International of the transaction.
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