Lensa AI photo editing app selects uploaded photos and creates avatars for users to turn their selfies into stylish portraits of sci-fi, anime or fantasy characters. According to a Sensor Tower report, over four million individuals worldwide downloaded the app in the first five days of this month and spent around $8 million to generate different avatars of themselves.
Who created Lensa AI?
Lensa AI has been around since 2018, developed by Prisma Labs, which also has a self-titled photo editing app. Based in California, Prisma Labs was founded by Alexey Moiseenkov and a team of Russian developers, including Ilya Frolov, Oleg Poyaganov and Andrey Usoltsev, in 2016.
The Lensa AI app is available to download for iOS and Android users, with a 7-day free trial.
Magic avatars available
The annual subscription costs NOK 2,499. However, users have to pay extra to generate and use magical avatars. As per the screenshot of the app, users can unlock 50 unique avatars at INR 190, 200 avatars at INR 290, and 200 avatars at INR 380.
Additional charges to unlock magical avatars
According to Prisma Labs, the app generates avatars in twenty minutes.
We at business line tested the app:
Effects on Lensa AI
Lensa AI generates avatars with uploaded images
Collection of images generated on the Lensa AI app
Image became object
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Privacy concerns surfaced, claiming the app uses uploaded images to train AI. The app suggests users upload 10-20 selfies – with close-ups, facial expressions, camera angles and different backgrounds – to generate avatars.
Lensa’s privacy statement states that the images are not used other than to use filters and effects. A Prisma Labs spokesperson told CNET, “After the batch of avatars is created, the shared images are permanently deleted from our servers, as well as the copy of an individually trained model. Each time a user purchases a new pack of avatars, the process is repeated from scratch.”
However, under the policy, Lensa would use data other than images and videos to train its neural network algorithms, provide personalized content, diagnose or fix technology issues, and improve the app’s effectiveness.
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