“Kinda Brave Becomes World’s First LGBTQI Certified Gaming Company”

“Kinda Brave Becomes World’s First LGBTQI Certified Gaming Company”


UPPSALA, SWEDEN (20/10/2022) – Kinda Brave Publishing Receives LGBTQI Certification – the first ever of its kind given to a video game company – after completing an extensive process of training organized by RFSL, the Swedish Federation for Lesbian, Gay, Bisexual, Transgender, Queer and Intersex Rights. Staff and management across the publisher and Kinda Brave-owned development studios attended the training, which was held over a 6-month period.

The gaming market is diverse, with studies showing that 10% of US gamers identify as LGBTQ+ and 24% of UK gaming industry workers identify as non-heterosexual. In addition, 46% of all game enthusiasts globally are women, which shows that several stereotypes around games are outdated.

Björn Rudolfsson, CEO of Kinda Brave Publishing, said: “We must all do our part to make the gaming industry an attractive career option for everyone. Over the past 6 months, the training has helped us embrace a more holistic approach to diversity and inclusion. Among other things, we have recruited a diversity manager who works dedicatedly with these topics across our group. We have introduced an anonymous recruitment process to prevent bias during initial selections. But it is also about ensuring that the knowledge throughout the organization remains at a high level.”

The LGBTQI certification marks an important milestone within the company’s wider sustainability work. Kinda Brave quotes People, players and the planet as a mantra for its business model, with other initiatives spanning gender equality, work-life balance, greenhouse gas emissions and accessibility. For example, all the studios in the Kinda Brave group have certified developers trained in how to make games more accessible so that more players with disabilities can enjoy them.

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Björn Rudolfsson continued: “We are not alone in seeing early commitments in these areas as overall solid business development. They have allowed us to reach and retain talent, and provided cohesion, which in turn will improve our ability to create even better, more successful games.”

About RFSL and the LGBTQI certification
Based in Sweden and founded in 1950, RFSL is one of the world’s oldest LGBTQI rights organizations. The non-profit’s international department is currently the largest unit, working with LGBTQI organizations in East Africa, Asia and Eastern Europe. The LGBTQI certification is a seal of quality, which signals that the company works strategically to challenge ideas and norms that can lead to people being treated differently.

Karl Yves Vallin, CEO RFSL Utbildning, said: “We are extremely proud and excited to have Kinda Brave certified by the RFSL as the first company in the gaming industry. Games should be accessible to everyone, regardless of who you are. As publishers and developers take further steps to be more inclusive, it is invited wider society to be part of the industry. Both as workers and players.”

About Kinda Brave Publishing
Kinda Brave is a Swedish game publisher led by co-founders CEO Björn Rudolfsson and Chairman Kristofer Westergren, which focuses on sustainability through its three core pillars; People, players and the planet. Kinda Brave currently has three development studios under its umbrella working on exciting new development projects, including the botanical life sim management game Distant Bloom and the cooperative hack ‘n slash Go Fight Fantastic. The company and the group of studios have a total of 47 employees. Kinda Brave’s management team has a number of credentials from places like Mojang, EA, Raw Fury, Starbreeze and PlayStation.

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Contact: Daniel Steinholtz, Head of Communications, Kinda Brave
[email protected]

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