ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

ironSource and Sensor Tower Partner to Unlock Growth for App Marketers

TEL AVIV, Israel–(BUSINESS WIRE)–ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-class market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place where app marketers can scale Apple Search Ads campaigns to drive growth. ironSource Luna is the first to market with such a partnership with Sensor Tower.

The companies currently offer two complementary solutions. Sensor Tower offers a rich array of industry data points, including share of impressions by app, competitor keyword analysis and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, using an efficient bid optimization algorithm, and bulk editing campaigns. Currently, app marketers pull marketing data from Sensor Tower, analyze it to see what keywords they’re already bidding on, and then import new keywords into Luna. This platform partnership will streamline this process by making Sensor Tower’s data immediately and continuously available directly within the Luna platform, unifying keyword mining with keyword management and optimization.

“Continuously unlocking scale is one of the main challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize for thousands of relevant keywords, and this partnership is a big step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now app marketers will be able to unlock new keywords and then seamlessly make campaign adjustments in a fully automated way, all on one platform. We’re excited to be the first app marketing platform to partner with Sensor Tower, helping app marketers reach their full potential.”

“Our ad and app intelligence products provide our clients with powerful market and competitor insights to help them grow with Apple search ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Partnering with ironSource Luna will enable our customers to more seamlessly drive real business success by connecting our insights with the ability to make campaign adjustments to increase performance.”

All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data on the platform once they have connected Apple Search Ads as a channel in Luna.

About Sensor Tower

Sensor Tower is the leading, trusted source of enterprise-class market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage and trend insights across digital devices enable businesses from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape.

About ironSource

ironSource is a leading app economy business platform. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions that help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, by incorporating relevant app and service recommendations to engage users throughout the device lifecycle. By providing a comprehensive business platform for the core components of the app economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling business expansion in the app economy. For more information, visit www.is.com

Cautionary statement regarding forward-looking statements

This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, that represent our management’s beliefs and assumptions. about future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected benefits and effects of the testing tools. Words such as “expect”, “estimate”, “project”, “scale”, “budget”, “forecast”, “anticipate”, “intend”, “plan”, “can”, “will”, “could”, ” should”, “believes”, “anticipates”, “potential”, “continue” and similar expressions are intended to identify such forward-looking statements, but are not the only means of identifying such statements. In themselves, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there is a risk that predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, goals, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings. ironSource cautions readers not to place undue reliance on any forward-looking statements, which speak only as of the date made. Except as may be required by applicable law, ironSource undertakes or accepts no obligation or duty to publish any updates or revisions to any forward-looking statements to reflect changes in its expectations or changes in events, conditions or circumstances upon which any such statement is based on.

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