ironSource (NYSE: IS), a leading business platform for the App Economy, today announced its partnership with Sensor Tower, the leading source of enterprise-class market intelligence for the digital ecosystem. By combining the keyword intelligence of Sensor Tower from across the market, with the campaign management and optimization capabilities of ironSource Luna, the partnership will create one place where app marketers can scale Apple Search Ads campaigns to drive growth. ironSource Luna is the first to market with such a partnership with Sensor Tower.
The companies currently offer two complementary solutions. Sensor Tower offers a rich array of industry data points, including share of impressions by app, competitor keyword analysis and top advertisers. ironSource Luna gives app marketers the ability to manage and optimize Apple Search Ads campaigns by aggregating campaign data from all sources, using an efficient bid optimization algorithm, and bulk editing campaigns. Currently, app marketers pull marketing data from Sensor Tower, analyze it to see what keywords they’re already bidding on, and then import new keywords into Luna. This platform partnership will streamline this process by making Sensor Tower’s data immediately and continuously available directly within the Luna platform, unifying keyword mining with keyword management and optimization.
“Continuously unlocking scale is one of the main challenges for marketers growing their app business. The best way to achieve scale with Apple Search Ads is to programmatically discover, test and optimize for thousands of relevant keywords, and this partnership is a big step in empowering marketers using Luna to do that,” explains Adam Stevens, VP Product at ironSource Luna. “Now app marketers will be able to unlock new keywords and then seamlessly make campaign adjustments in a fully automated way, all on one platform. We’re excited to be the first app marketing platform to partner with Sensor Tower, helping app marketers reach their full potential.”
“Our ad and app intelligence products provide our clients with powerful market and competitor insights to help them grow with Apple search ads,” explains Greg Rosen, Chief Product Officer at Sensor Tower. “Partnering with ironSource Luna will enable our customers to more seamlessly drive real business success by connecting our insights with the ability to make campaign adjustments to increase performance.”
All ironSource Luna customers will have access to Sensor Tower’s keyword discovery data on the platform once they have connected Apple Search Ads as a channel in Luna.
About Sensor Tower
Sensor Tower is the leading, trusted source of enterprise-class market intelligence and analytics software for the digital ecosystem. Its innovative performance, advertising, usage and trend insights across digital devices enable businesses from mobile-first app publishers to Fortune 500 companies and financial institutions to navigate and adapt in a rapidly evolving landscape.
ironSource is a leading app economy business platform. App developers use ironSource’s platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions that help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, by incorporating relevant app and service recommendations to engage users throughout the device lifecycle. By providing a comprehensive business platform for the core components of the app economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling business expansion in the app economy. For more information, visit www.is.com
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