How the mobile app helps Dutch brand Shoeved unlock new revenue stream

Online shopping is becoming commonplace, and as a result, e-commerce has taken a larger share of total retail sales. While it’s an undeniable reality, modern brands must continue to invest in delivering a seamless shopping experience across all touchpoints, from online to in-store to mobile.

As customers are more mobile-minded than ever before, it is crucial to go beyond traditional e-commerce and brick-and-mortar and think about the mobile experience you offer. A mobile website will no longer meet customer expectations. An app is needed to give customers the fast, personalized digital experience they expect, and to properly unite the in-store and online experience. A well-built app will allow consumers to engage with their favorite brands more often and more easily than with a mobile website. In fact, with a consumer app, brands can expect 5-7x more conversions.

Many EU brands recognize the competitive advantage of having an app. Shoeby, a Dutch-based brand, is one in particular that has invested in rolling out a consumer app to drive customer engagement and loyalty.

How Shoeby’s app generates e-commerce revenue

Shoeby has long believed that fashion is about expressing your unique identity. Recently the brand launched “Dare to Be You” a campaign focused on inspiring people of all backgrounds to create their own style and giving them a stage to share their authentic stories. One way the brand lives out this mission is by delivering a high-touch, customer-centric shopping experience. One that makes all customers feel like unique, valued individuals.

Shoeby’s customers shop in store, online and on mobile, which is why the brand has sought an omnichannel experience to meet its customers wherever they are. To deliver amazing experiences everywhere, and because they were aware of customers’ increased use of mobile, Shoeby created a progressive web-based mobile app with an agency in 2016.

The app was initially well received by customers, but after a while the allure disappeared and it only had an average rating of 2.5 stars. After all, it was just an online version of their existing online store. Not only did it not offer customers anything new or different, but the brand struggled to improve the app and make the necessary feature updates to win over customers.

However, creating a quality consumer app was an integral part of Shoeby’s digital transformation and omnichannel strategy. So the brand pivoted and decided to work with NewStore, an omnichannel provider that delivers apps as a service. NewStore built and implemented a feature-rich and high-quality app for Shoeby, taking care of the technology so the brand could focus on satisfying its customers.

A native app is developed using a specific platform’s native coding language, unlike a progressive web app, which is a website styled to look like an app. Native apps are superior because they offer a far better experience and provide higher conversions. Shoeby quite instantly reaped bthe benefits of switching to a native app.

Within days of replacing the old app with one NewStore Consumer Appconversion rates tripled, driving top-line revenue growth month-over-month. The app’s share of total e-commerce revenue grew from 29% in 2021 to 41% in 2022, and t.the app now has an average of 4.8 stars in the Apple App Store.

Shoeby’s investment in a native consumer app has enabled it to interact with customers on a whole new level. It can now consistently deliver an ultra-personalized experience, while seeing success from mobile as an ever-flowing revenue stream.

Consumer apps create loyal customers

Today, fully adopting an omnichannel strategy and unifying your channels requires creating a mobile experience that your customers will fall in love with. A consumer app is necessary to deliver both the online and in-store experience your customers expect and want.

You can put your brand in your customers’ pockets (literally!) with an app, giving each customer a unique experience. You can create a personalized experience in an app, one that adapts to the customer journey and offers exclusive discounts and content. An app will also allow you to remove friction and create a more seamless experience that includes faster load times and easy checkout.

An app is the new, modern loyalty card. It replaces the need for outdated plastic cards or for store staff to ask for personal information at the point of sale. Within an app, customers can also communicate with store associates to get personalized product recommendations and advice, receive push notifications with order status updates, and take advantage of features that allow them to learn more about products.

Providing a curated branded app experience that consumers can carry in their pocket is a game changer for cultivating and maintaining loyal customers.

Deliver a modern experience in 2022

A consumer app should be top of mind for forward-thinking retail brands looking to deepen their relationships with customers. With a high-quality native app, brands can expect to see higher conversions and a more devoted customer base.

To learn how a consumer app can help you win in retail too, download NewStore’s latest whitepaper: 7 reasons why you need a consumer app.