Here’s what you missed at PI LIVE London day two

Luke Judge, CEO of Tapx, and Steve Cox, CEO and Founder of Planit, hosted Day Two and kicked off the day by welcoming attendees back to another day of invaluable learning across two separate content tracks.

By now the event was in full swing and it was great to see so many conversations across the Networking Village, impact.com’s Prosecco Lounge, Webgains’ Sports Bar, and for those who want a quiet space to complete the most important deals , Nookery Zone was the hot spot.

Myself and fellow journalist, Sol Wilkinson, were busy all day conducting interviews with speakers and participants. It was great to be able to sit down with speakers after their sessions to dig a little deeper into the insights they hoped attendees would gain. We’ve also done some digging and asked about trends and predictions for 2023. Keep your eyes peeled as we’ll be reporting these findings in our brand new publication, Hello Partner, in the coming weeks.

Some of the sessions you missed

Influencers, Live Shopping & Social Commerce: Affiliate is the ultimate conversion tactic
As we become more familiar with the convergence of influencer, affiliate and performance marketing, and with 74% of buyers making purchase decisions based on social recommendations and this type of behavior should not be ignored, the discussions that took place during this panel. a real sign of the times.

If influencer marketing is something that piques your interest, our sister event, the Influencer Marketing Show, will be held on Old Billingsgate tomorrow – and it’s not too late to get your hands on a ticket!

Until then, here are some key takeaways from the session:

• If you’re considering implementing influencer marketing into your social shopping strategy, do it! But make sure you track each and every process, don’t wait until the end of the campaign to draw your reports.
• When looking at influencers to work with, don’t automatically go for the macros with millions of followers. Mid-tier and micro-influencers who target niche areas will often deliver the best results and engagement.
• There are risks when you work with people instead of technology, you can’t treat an influencer like a billboard. But to ensure you achieve what you want to achieve by giving the influencer a sense of freedom, make sure these contracts are in place at the outset and are thoroughly understood.

Fireside Chat with Boohoo: The value of unlocking the affiliate app

The majority of affiliate campaigns continue to drive users to mobile websites, instead of apps, where the user experience is limited, engagement is poor, and conversion rates aren’t what they could be. Edith Batchelor, Senior Affiliate and Partnerships Manager at Boohoo, shared how the fast fashion brand worked with Branch to “unlock the app” for affiliates to properly track and credit app conversions, making their app one of the best performing channels. .

Some of the key takeaways from the session include:

• Apps can benefit different brands in different ways. An e-commerce brand like Boohoo can create an app that has the same functionality as the website, but with a more seamless process to conversion, while a fintech brand can develop an app as a companion to the online platform.
• Excellent tracking is essential when developing an app for your brand. When you can rave about the app’s affiliate tracking capabilities, this is what keeps them coming back.
• If there is a technology provider who can coach and advise you on developing the best app possible, take all the help and advice you can get!

Lessons from 2008: What’s Next for the Affiliate Marketing Industry in the Recession

Every year, PI LIVE is the ultimate hub for forward-thinking and discussions about the future of the industry. To future-proof your strategies, it is sometimes useful to look back in time. In this panel of knowledgeable professionals, we took a look at how we can apply the lessons of 2008’s dismissal to the current economic climate.

I was able to grab speaker Ben Helyar, from NetRev after the panel to dig a little deeper into the learning, so stay tuned for our interview. If you can’t wait until then, here are some of the session keys:

• We can expect to see an emphasis on the “lipstick effect” as the recession approaches. Consumers will still want to indulge in luxury, but instead of investing in, say, a Chanel bag, they might go for a Chanel lipstick instead. So brands, make sure it’s the lipstick you’re promoting.
• While it may seem like the most natural reaction to a downturn in the economy, what you SHOULD NOT do is cut your investment in marketing. Those who continue to invest in testing times are the ones who stay strong and achieve lifelong brand value.
• Making sure you’re aware and present on review sites will encourage consumers to trust your brand. Just make sure you have a plan in place to avoid fake reviews and bots.

Join us in Miami

PI LIVE London may be over, but open your diary and grab a pen as we’re heading to the US for the first edition of PI LIVE Miami in Q1 next year! The show will take place from April 2-4, 2023, with the US Partnership Awards ceremony taking place after the show on the 3rd (you can now explore the entry pack to get ahead of the game).

If you can’t wait until then, we’d love for you to join us tomorrow at the Influencer Marketing Show, where there will be not two, but THREE stages of content covering everything in influencer marketing and the creative economy.

Influencers and brands are our two best demographic presences, so you’ll be sure to find tons of potential partners and countless opportunities to forge new relationships and nurture existing ones.

PI LIVE London attendees are entitled to a 15% discount on IMS London tickets, just use the code PI LIVE at the checkout.