Havas Group collects 59 shortlists at the 2022 Eurobest Awards
Eurobest, the most prestigious pan-European accolade for creative excellence, has announced its 2022 shortlist and Havas Group has received 59 recognitions linked to 17 campaigns from Havas Media Group, Havas Group, Havas Creative and BETC Group.
Havas Media Group has received 13 shortlists for three campaigns, two from our brand new Havas Play agency in Paris, and the other from Havas Media and Havas Milan.
Nominated Havas Media Group Work:
Three shortlists for NAvers: A Havas Play campaign designed to help drug users overcome addiction and raise awareness of Narcotics Anonymous in France. The team designed NA-Verse: THE FIRST NARCOTICS ANONYMOUS MEETING IN THE METAVERSE to provide a virtual forum where addicts can seek help without feeling shame in this virtual, anonymous setting.
Eight card decks for Adopt a Mod: This Havas Play campaign tackled pet abandonment, which has a higher prevalence in France than in any other country. The team took advantage of the launch of STRAY, a video game featuring a stray cat. They “hacked” the game by modeling five real cats coming from the Société Protectrice des Animaux (SPA) and integrated them into the game, giving much needed publicity to this cause.
Two shortlists for Infinite Chase for Affinity – Ultima: A campaign created by Havas and Havas Media Milan that utilized sidebar LED screens during an Italian Serie A soccer match to bring attention to Ultima Mini, food for dogs under 10 kg. Every time the ball moved on the court, a 3D animated Jack Russell tirelessly chased around, ran and turned with the player.
The rest of the shortlisted campaigns from the Havas network are as follows:
BETC picked up a total of 27 shortlists for the following campaigns:
Havas Germany took six shortlists for Staybl for the German Parkinson Association, a very meaningful project that helps people with Parkinson’s stabilize the screens of smartphones and tablets.
Havas London was awarded three shortlists for The Real Self-Checkout campaign for ASDA.
Havas Spain received two shortlists for the campaign The Uninterrupted Playlist for OUIGO.
Havas Turkey is back with its multi-award winning campaign in the Creative Effectiveness category, Water Index for Reckitt-Finish.
Buzzman France – four shortlists with two campaigns: Back Market – The Cats for Back Market and The Ad-Jacking for Uber Eats.
The Eurobest Awards are the benchmark for creative and effective brand communication in Europe.
The Gold, Silver and Bronze Eurobest Award winners will be announced on Monday 12 December, followed by the Grand Prix and Special Awards winners on Wednesday 14 December.
For a full list of the shortlist, visit the official Eurobest website.
