etisalat by e& partners with to unlock the potential of UAE-based SMEs by enabling a digital-first approach

etisalat by e& partners with to unlock the potential of UAE-based SMEs by enabling a digital-first approach

etisalat by e&s customers will have access to’s Studio Store and its wide selection of prepackaged apps that enable small and medium-sized businesses to become digitally native without having to hire a developer.

DUBAIUAE, 12 October 2022 /PRNewswire/ —® has entered into a region-wide partnership with Etisalat UAE, branded as etisalat by e&, the UAE’s telecom compiler in e& (formerly known as Etisalat Group), with the aim of providing small to medium enterprises (SMEs) with a digital-first future that is accessible, cost-effective and efficient. logo logo

etisalat by e& will offer its large base of existing SME customers access to’s Studio Store®an ever-growing catalog of app starter kits (web and mobile) designed to enable SMBs to grow and manage a digital-first experience for their customers and businesses without having to code or hire a developer.

As a startup, Studio Store will offer a selection of ready-made apps, such as local delivery apps that can be delivered to customers in less than 72 hours. This will result in bringing more businesses online faster and at a fraction of the cost of building from scratch. Studio Store makes it easy to sell to an ever-mobile customer base, and retailers can showcase their goods and services with a scrollable carousel, while offering a wide range of secure payment methods. The app includes features that will handle most e-commerce experiences, along with full-circle support to keep the app up-to-date and the cloud needed to run the app and scale the business. The BuilderStudio Store can also act as a base where customers can add features from Builder Studio® to further customize their app over time.

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Esam MahmoudSenior Vice President, Small and Medium Businesses, etisalat by e& said: “Working with gives us the opportunity to support our customers in accessing turn-key app solutions, making it easier for them to grow their digital footprint. Through our partnership, we help small and medium-sized businesses with to become digitally native from driving superior customer experience to increasing operational efficiency. Our partnership reinforces our commitment to empowering people and communities digitally so we can achieve more together.”

Sachin Dev Duggal, Co-Founder and Chief Wizard, Builder.aisaid, “Our partnership with etisalat by e& highlights our commitment to the UAE as we seek to grow our presence in digitally unique markets. We believe every business should be empowered to unlock its true potential, and with our Studio Store- offerings and etisalat of e&’s vast reach, we look forward to inspiring small business owners and entrepreneurs to find more effective ways to scale their businesses and engage with customers in an ever-evolving omni-channel world.Our mission is to digitize millions of small medium-sized companies with this strategic initiative and align with UAE’s Vision 2030.”

About® is the next generation app development platform for every idea and business on the planet. The AI-powered assembly line fuses together Lego-like reusable functions, uses Building Blocks™ automation to reduce human effort, leverages a verified network of experts to significantly expand development capabilities, and produces apps with near-zero error rates that are much cheaper and faster than traditional software development.

Led by serial entrepreneur Sachin Dev Duggal, is reshaping how software is built and operated with a range of products and services, including BUILDER STUDIO, BUILDER CLOUD, BUILDER CARE, BUILDER NOW, BUILDER HIVE, STUDIO STORE and STUDIO RAPID. IN was awarded “Hottest AI Startup” at Europe’s for Europe’s successful tech start-ups and Best COVID-19 Innovation Recovery at CogX and awarded “Visionary” in the 2021 Gartner® Magic Quadrant™ for Multi-experience Development Platforms. is headquartered in Londonsupported by staff and hubs in Delhi NCR, Singapore, Los Angeles, Salt Lake CitySophia Antipolis, and Dubai.

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For more information, visit

BUILDER.AI and BUILDER are trademarks of Corp. All other marks are trademarks of their respective owners.

About etisalat by e&, UAE
‘etisalat by e&’ is the brand representing the UAE’s telecom pillar in e& (formerly known as Etisalat Group). In line with its renewed strategy, etisalat by e& is on a mission to unlock shareholder value, deliver outstanding customer experiences and drive optimal business performance.

Capitalizing on the age of the ‘connectivity renaissance’, Etisalat of e& will expand core and digital services, enriching the consumer value proposition with digital services that cater to consumers’ new lifestyles and new demands beyond basic telecom services, including areas such as gaming, health and insurance . Etisalat by e& will also continue to act as a trusted partner and advisor to businesses by enabling their connectivity beyond connectivity requirements

Etisalat by e& strengthens its leadership position as the digital telecommunications company that is a customer champion in a hyper-connected digital world, and will drive new, sustainable demand in future areas such as private networks, autonomous vehicles and AI.

To learn more about Etisalat UAE, please visit

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Media Contacts:

etisalat by e&
Nancy Sudheer
[email protected]
[email protected]
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