Decoding the Indian App Ecosystem Marketing and Advertising News ET BrandEquity

Decoding the Indian App Ecosystem Marketing and Advertising News ET BrandEquity

India is a mobile first economy. The country has almost 1.2 billion mobile users, and over 700+ million have access to a smartphone. Be it entertainment, messaging, food delivery, stock trading, education, gaming or exercise, smartphones have become the window to the outside world for today’s consumers. As consumers shift to using mobile devices and digital services for a wide range of their daily activities, brands are looking for the most effective ways to reach their audiences. Increasingly, marketers are leveraging mobile apps to provide better customer service, promote brand awareness and gain market visibility. Today, mobile app attribution and market analysis has become a must for brands looking to scale their apps. Product developers and marketers are leveraging app attribution to solve India’s complex mobile ecosystem. A robust attribution model helps them optimize the user journey, measure campaign results, circumvent industry-wide ad fraud and much more. partners with AppsFlyer, a global attribution and marketing analytics leader, to host MAMA India – The Digital Bharat 2.0, the India edition of its iconic flagship MAMA (Mobile Attribution and Marketing Analytics) offline event series, to bring together the key . stakeholders and decision makers in the Indian mobile app ecosystem to network and share growth strategies to win in an increasingly mobile-first, app-centric market like India.

The invitation-only event will be held as a day-long, in-person gathering at the JW Marriott Juhu, Mumbai on December 2, 2022, from 09:30 and beyond.

MAMA India -The Digital Bharat 2.0 event will bring together mobile app product managers, CMOs, digital influencers, startup founders, marquee investors and decision makers to foster definitive conversations and connections that empower businesses to tap growth opportunities and create value in an increasingly mobile-first world.

The event will witness an insightful keynote address by Ronen Mense, President and MD, APAC, AppsFlyer and a fireside chat with Ajay Sawhney, Former Secretary – Ministry of Electronics & Information Technology (MeitY), Govt. Also hear Sanjay Trisal, Managing Director of INSEA/ANZ, AppsFlyer, as he shares the latest trends in app usage.

“The Indian app economy is the fastest growing in the world and promises enormous opportunities for growth as India realizes its vision of becoming a digitally empowered society with Mama India – The Digital Bharat 2.0. AppsFlyer is committed to helping the Indian app ecosystem to unlock their full potential. The MAMA India – Digital Bharat 2.0 event is one such initiative to empower marketers, startups, product developers and innovators to win in India’s fast-growing app economy,” said Ronen Mense, President & MD, APAC, AppsFlyer.

As digitization gathers pace across the country, the next phase of growth for the Indian app economy is expected to be spurred by Bharat users, with marketers, innovators and product managers targeting the next billion users.

“Focusing on The Digital Bharat 2.0, AppsFlyer’s MAMA India edition will highlight the India opportunity and inspire the creation of a robust Indian app ecosystem, with better mobile measurement and analytics as well as improved marketing returns and business success. AppsFlyer’s solutions help marketers work smarter and drive data-driven initiatives in an ever-evolving market. And our MAMA India – The Digital Bharat 2.0 event will therefore be a platform for Indian startups, founders, product managers, mobile marketing managers and app developers to stay abreast of the most effective mobile marketing and product market adaptation strategies to cater to India’s mobile-first consumer economy, ” said Sanjay Trisal, Managing Director of INSEA/ANZ, AppsFlyer.

The summit will have multiple sessions including keynotes, panel discussions, CMO and CPO roundtables, and presentations covering multiple topics such as Destination India: Addressing the Diversity Agenda in Digital India, The Great Startup Reset in 2022, and many more.

The summit will see a wide range of speakers from some of the big brands like Nazara Technologies, Koo, upGrad, The Good Glamm Group, Info Edge, Limeroad, Matrimony, Reliance Retail, Simpl, Pepperfry and many more.

The other speakers at the event to watch out for are Aditya Swamy – Director, Google Play and Google for Startups; Alok Misra, Operating Partner & COO – India, General Atlantic; Shweta Bhatia, Partner and Head of Technology Investments, Eight Roads Ventures India; Nitish Mittersain, Founder and MD, Nazara Technologies; Shally Modi, Co-Founder, Pratilipi; Aprameya Radhakrishna, Co-Founder and CEO, Koo; Ritu Sharma, Country Manager, India, AppsFlyer; Naiyya Saggi, Co-Founder, Good Glamm Group; Garima Sawhney, Founder, Pristyn Care; Suchi Mukherjee, CEO,; Sumeet Singh, CMO, Info Edge India; Rajan Bansal, VP & Head Growth Marketing, Airtel; Naveen Murali, VP – Head of Marketing, Pepperfry; Apoorva Sharma, Associate Director – Product, upGrad; Saichithra Swaminathan, Chief Product Officer, Marriage; Khanaz KA, VP – Product, Simple; Himavant Kurnala, Chief Product Officer – Marketplace, Reliance Retail; Dilip Chandra, VP – Product & Analytics, Arha Media and Barak Witkowski, Executive VP of Product, AppsFlyer.

This event will be a great experience for the industry audience looking to learn from industry leaders and grow with them.

Register to receive your invitation to MAMA India – The Digital Bharat 2.0 event

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Disclaimer: This article was generated and published by the ET Spotlight team. You can get in touch with them at [email protected] ETBrandEquity may or may not subscribe to the views produced in the article

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  • Published November 28, 2022 at 17:27 IST
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