data.ai Launches App Market Intelligence on Snowflake Marketplace, Helping Companies Unlock Unique Consumer and Market Insights
SAN FRANCISCO, 7 December 2022 /PRNewswire/ — data.ai (previously App Annie), the leading provider of mobile data analytics, today announced that the Intelligence Platform is available to joint customers via Snowflake Marketplaceenabling clients to track mobile market trends and optimize their growth strategy with proprietary data and best-in-class market estimate.
Snowflake Marketplace, powered by Snowflake’s pioneering cross-cloud technology, Snowgrid, allows businesses to directly access raw data products and leverage data quickly, securely and cost-effectively. The Snowflake Marketplace simplifies the discovery, access and commercialization of data, data services and applications, enabling businesses to unlock entirely new revenue streams and expanded insights into the cloud.
As the mobile app market continues to saturate and competition increases, consumer targeting is becoming more opaque. This, combined with increasing regulatory and compliance constraints, makes it difficult for players in the sector to grow. Having the right tools and the ability to blend data points from different sources is more important than ever to be able to continue to grow while managing rising costs.
data.ai gives both market leaders, brands and new app developers the opportunity to navigate critical decisions and make quick adjustments to rapid market changes. This collaboration with SnowflakeThe Data Cloud company, will bring data.ai’s robust digital and mobile data offering to joint customers via the Snowflake Marketplace in a frictionless and scalable way, opening up new opportunities.
Customers can now collect and create customized insights with their own datasets. These include financial data, ad campaign metrics, first-party mobile performance data and transaction revenue. In addition, they can programmatically and quickly export estimates to their own data warehouses, use it in their customized machine learning models and products while enjoying state-of-the-art data management tools.
“With this partnership, data.ai customers can access our extensive and sophisticated data.ai Intelligence market data, powered by the speed and flexibility of Snowflake. Customers who have beta tested this offering report no longer need to manually download data or maintain expensive API integrations. With this groundbreaking ability to access our data through the Snowflake Marketplace, customers can run searches directly on the freshest data from data.ai,” said Ketaki Rao, Chief Product Officer, data.ai. “These savings in time and resources allow our customers to focus even more on higher-value initiatives, core to their business success.”
“The addition of data.ai app market data to the Snowflake Marketplace will enable joint customers to make faster and more informed decisions,” said Kieran Kennedy, manager of Snowflake Marketplace. “Snowflakes Data Cloud provides easy access via data.ai’s Intelligence data, allowing entirely new capabilities to be built by customers with speed and ease.”
data.ai was recently recognized as a leader in the analytics category of the opening Modern Marketing Data Stack Report: Your technology guide to unifying, analyzing and activating the data that drives amazing customer experiences, performed and launched by Snowflake. The data-driven report identifies the best solutions used by Snowflake customers to show how marketers can leverage Snowflake Data Cloud with associated partner solutions to best identify, serve and convert valuable prospects into loyal customers.
To become a Snowflake partner, access Snowflake’s self-service partner resources, please visit www.snowflake.com/partners.
data.ai’s vision is to illuminate the digital landscape by unlocking unique customer and market insights to accelerate competitive advantage across all digital channels worldwide powered by AI. We serve engaged corporate clients to create winning digital experiences for their customers.