Contentful reveals vision for composable content and new capabilities for Contentful® Composable Content Platform at its annual Fast Forward event
Contentful unlocks the power of digital content with a new portfolio of capabilities and products to enable clients to build market-leading digital experiences – faster and at scale
DENVER and SAN FRANCISCO and BERLIN, 26 October 2022 /PRNewswire/ — Contentful, a leading composable content platform for digital-first businesses, today unveiled its vision for composable content and several new product innovations. During 2022 Fast Forward Live, Contentful showcased projects with forward-thinking customers and partners including Moderna, BMW and MINI of UK, Apply Digital and Splendid Unlimited, and announced the new Contentful Studio™ product, platform orchestration capabilities and App Framework capabilities. These new capabilities for the Contentful® Composable Content Platform deliver on the company’s vision and leadership in the content management and delivery space, helping to reinvent the way organizations compose and connect content to deliver customer experiences at scale.
Today, regardless of the size or type of business, content is the customer experience. But creating, organizing and orchestrating content can quickly become a complex and inefficient task. Understanding that content and data are at the heart of compelling experiences, companies need content to be easily composed and adapted to new challenges caused by the accelerated pace the market demands. The Contentful® Composable Content Platform is designed to facilitate this efficiency and deliver mission-critical capability, unlocking the power of digital content.
“In its simplest form, composable content allows us to respond and adapt to the dynamic needs of our customers,” said Barbara Salami, Vice President of Digital, Commercial, Moderna. “That’s what we want to do. We don’t want to play catch-up, we want to have the ability to quickly anticipate, learn and adapt. That’s where we need to be to win the hearts and minds of our stakeholders.”
“The digital-first era puts content at the center of customer experiences,” said Steve Sloan, CEO of Contentful. “By building a composable content platform, Contentful is here to help businesses – from digital start-ups to transformative enterprises – rethink the ways they connect, create and augment content to deliver customer experiences more effectively. And to empower digital and content teams the freedom to build the next thing together. That’s why we built the Contentful® Composable Content Platform.”
Contentful delivers according to customers’ needs with several new innovations that enable simplified connection, unlimited creation and composable expansion:
Connect content experiences with rich orchestration. A new set of orchestration capabilities native to the platform enables businesses to orchestrate content experiences across teams, regions and brands without having to assemble content from disparate data sources. Development teams can empower any team to easily reuse content across digital experiences, spin out new experiences at scale, and orchestrate all content, regardless of where it is stored in the organization. Its orchestration capabilities enable businesses to accelerate time to market, improve governance and enable independent work without sacrificing valuable developer time.
Create streamlined content with Contentful Studio. Contentful Studio enables customers to streamline content workflow, development and publishing in one central location. With easy access to all the tools content creators need to produce high-quality content quickly, Studio allows teams to remove dependency on developers by putting power directly in the hands of content creators, while centrally managing access rights with governance features. This new unified editorial workspace streamlines and automates day-to-day operations to create efficiencies and accelerate time to market.
Extend with Contentful App Framework and Ecosystem. The App Framework makes it even easier for companies to adapt the platform to the preferences and routines of their digital team – from company-specific user interfaces to the integration of personalization or optional translation tools. Contentful shipped a new version of its open source design system, Forma 36, to enhance the platform with visually appealing and accessible features. App actions make the content lifecycle more efficient to build and connect individual apps together for complex workflows and business needs. These additions make it easier for developers and partners like Wistia, Writer, Netlify and Lionbridge to create new apps and integrations from the Contentful Marketplace. Marketplace apps provide one-click installations of third-party integrations and enhancements to quickly scale up a modular technology stack.
“We partner with companies that are growing to ensure customer interactions are seamless across platforms to improve customer experiences,” said Frank Pedersen, CEO, Apply Digital. “What attracted us to Contentful’s technology was the pace of innovation it enabled – what it would allow us to do very quickly. Things that used to take a year or longer to build can now be done much faster and with greater flexibility with Contentful.”
Contentful will bring customers and partners together at Fast Forward events Berlin, New York, Londonand San Francisco to dive deeper into the content platform and share best practices, with perspectives shared by partners such as Netlify, Accenture, Reply, Ninetailed, commercetools, Appnovation, HUGE, Kin + Carta and more. Customers including Moderna, BMW and MINI UK, and Nordic Nest will join Contentful on stage to share how the Contentful® Composable Content Platform enables them to connect, create and extend content more easily to deliver digital experiences in large scale.
Contentful Studio is now available to Early Access Program users and will be available to all customers, along with Contentful orchestration capabilities, in early 2023. For more information, visit www.contentful.com.
The Contentful® Composable Content Platform brings the building blocks of content together to create once and reuse for any digital experience. The API-first platform easily integrates with data sources and new functionality as digital experiences and technology evolve. With built-in orchestration, a robust app ecosystem, and app frameworks to easily extend the platform, Contentful frees teams across the business to work together to connect, create, and expand content more efficiently. Contentful helps businesses unlock the power of digital content so they can build faster and deliver at scale, turning their content into a strategic business asset. Nearly 30% of the Fortune 500 and thousands of companies worldwide rely on Contentful to help them bring their best ideas to life. For more information, visit www.contentful.com.
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