Burberry x Minecraft, Rimowa’s new NFTs…

Burberry x Minecraft, Rimowa’s new NFTs…

The digital disruption of luxury retail has long proven a formidable force for the future of the metaverse. The nascent phases of a virtual reality unfolding before us were spotted in the rise of digital fashion houses such as The Fabricant and Auroboros who imaginatively leaned into the creation of outer worldly garments for the blockchain market. For such digital-only houses, their take on couture had already been imagined for a virtual future and was encoded as ready-to-wear collections that you (or your avatars) could immediately wear in the metaverse.

But what about the luxury houses that have long ruled the fashion industry? Recent years have witnessed a marked shift in their virtual business models, some proving to be more experimental than others. The pandemic saw Demna lead Balenciaga to host a virtual reality runway show for their Fall/Winter 2021 collection alongside the industry’s first video game drop titled Afterworld: The Age of Tomorrow. And other maisons – think Gucci, Louis Vuitton and Prada – have since followed suit with tangential beginnings in the gaming world; a simultaneous venture considering how video games have long set the stage for what our virtual future might look like.

But fast-forward to the penultimate month of 2022, and the world of fashion seems to be bringing with it a clear stance on the metaverse: a creative tool and space, yet to be fully realized to its maximum potential. Environmental activists have high hopes for the ease of adaptation to sustainability, and deep in the virtual verse, the way it opens doors for innovative collaborations in the industry has been well received. Recently, Rimowa has launched NFTs for luggage with RTFKT and Burberry has a capsule phygital collection with Minecraft. Below is a recent update on how the fashion metaverse is doing as more and more creative initiatives emerge in the virtual landscape.

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