Bridging mobile phones, console gaming, TV set-tops and more
– FaZe Holdings Inc. (Nasdaq: FAZE) (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture, and iconic luxury sports car manufacturer Porsche AG (P911) today announced a multi-year partnership. Together, Porsche and FaZe Clan will inspire the next generation of gamers to make their dreams come true through original content, esports initiatives, consumer products and digital goods, all planned for 2023.
“FaZe’s leadership at the intersection of gaming and youth culture, combined with our deep understanding of today’s creators, presents an ideal opportunity for Porsche to reach the next generation and connect with our worldwide fan network,” said Lee Trink, CEO of FaZe Clan. “We’re thrilled to partner with a modern luxury brand like Porsche, who, like FaZe Clan, is pushing boundaries to expand its audience, while consistently putting the importance of community and innovation first.”
Robert Ader CMO of Porsche AG, added: “Porsche has been deeply involved in gaming and eSports for several years, with a clear focus on racing – staying true and authentic to the heritage and DNA of the brand. Through our discussions we have seen that FaZe and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gaming community to realize their own dreams.”
The partnership will kick off with a series of content that sees FaZe Clan members express their unique stories of success and engage in new experiences through the world of Porsche – representing their role at the intersection of gaming and the growing subcultures of a new generation of creators. Porsche will also become the official partner across all of FaZe Clan’s esports teams. Looking to the future, Porsche and FaZe Clan are also working together to roll out more digital goods and new offerings in the Web3 space, with the first plans to be announced in the near future.
“The love I have for Porsche goes back to the first time I experienced Porsche as a child and has motivated me to work towards the life I want to live,” said FaZe Swagg. “Today, I am proud to call myself a Porsche owner and working together with this legendary brand that represents inspiration makes me feel like I am truly achieving my dreams. I am so happy to share this news with my fans and continue to inspire them to achieve their dreams as well.”
FaZe Clan brokered this deal in collaboration with UTA.
ABOUT PORSCHE
Porsche is one of the world’s most successful manufacturers of luxury cars*. Since the introduction in 1948 of the first official Porsche sports car, the Porsche Type 356, the Porsche brand’s milestones have included the presentation of perhaps the most iconic sports car of all time, the Porsche 911 (then referred to as the Porsche 901), in 1963, a record 19 Le Overall Mans victories, the launches of the Boxster in 1996 and the Cayenne in 2002, and the debut of Porsche’s first mass-produced battery-electric vehicle model, the Taycan, in 2019, among many others. Today, Porsche honors this legacy with an ambitious technological drive to reduce the impact of its vehicles and operations on the environment, while remaining committed to Ferry Porsche’s famous words: “The last car that will ever be built will be a sports car.”
*based on 2021 unit sales in the global luxury car segment; source: S&P Global, “S&P Global Mobility Light Vehicle Sales Forecast”, April 2022
ABOUT THE FAZE CLAN
FaZe Clan (Nasdaq: FAZE) is a digital-native lifestyle and media platform rooted in gaming and youth culture, reinventing traditional entertainment for the next generation. Founded in 2010 by a group of kids on the internet, FaZe Clan was created for and by Gen Z and Millennials and today operates across multiple verticals with transformative content, tier-one brand partnerships, a collective of notable talent and fashion and consumers Products. Reaching over 500 million followers across social platforms globally, FaZe Clan delivers a wide range of entertainment spanning vlogs, lifestyle and branded content, game highlights and live streams of highly competitive gaming tournaments. FaZe Clan’s roster of more than 100 influential personalities consists of engaging content creators, esports professionals, world-class players and a mix of talent that goes beyond the gaming world, including NFL star Kyler “FaZe K1” Murray, LeBron “FaZe Bronny” James Jr. , Lil Yachty aka “FaZe Boat”, Offset aka “FaZe Offset” and Snoop Dogg aka “FaZe Snoop.” The gaming division includes 12 competitive esports teams that have won 36 world championships. The content of any website referred to or hyperlinked in this communication is neither incorporated into nor part of this communication. For more information, visit www.fazeclan.com , investor.fazeclan.com and follow FaZe Clan further Twitter , Instagram , YouTube , TikTok and Jerk .
FORWARD-LOOKING STATEMENTS:
The information in this communication includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. All statements, other than statements of current or historical fact included in this communication, regarding the Company’s strategy, future operations and financial results, market opportunities, plans and goals of management are forward-looking statements. These forward-looking statements are generally identified by the words “budget,” “could,” “forecast,” “future,” “may,” “outlook,” “plan,” “possible,” “potential,” “predict, “project,” “seems”, “seeks”, “strives”, “would”, “should”, “may”, “believes”, “intends”, “expects”, “will”, “projected” continue”, “increase ” and/or similar expressions relating to strategy, plans or intentions, but the absence of these words does not mean that a statement is not forward-looking. Such statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and are based on management’s belief or interpretation of information currently available.
These forward-looking statements are based on various assumptions, whether or not identified herein, and on the current expectations of management and are not predictions of actual performance. Because forward-looking statements are predictions, estimates and other statements about future events that are based on current expectations and assumptions, whether or not identified in this communication, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Many factors can cause actual results and condition (financial or otherwise) to deviate significantly from those stated in the forward-looking statements. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as, and should not be relied upon by any investor, as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the company’s control. Forward-looking statements speak only as of the date they are made. While FaZe Clan may choose to update these forward-looking statements at some point in the future, FaZe Clan specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing FaZe Clan’s judgments as of any date subsequent to the date of this communication. Accordingly, no reliance should be placed on the forward-looking statements.
Press contacts:
FaZe Clan: [email protected] + [email protected] + [email protected]
Porsche: [email protected]
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