Bisleri International unveils new digital campaign for [email protected], the company’s home delivery app
Mumbai (Maharashtra) [India]Jan 11 (ANI/NewsVoir): India’s leading packaged drinking water, Bisleri International, is launching a new quirky home delivery campaign, offering [email protected] The campaign addresses modern consumers’ outlook for practical solutions for ordering essential goods. As part of the campaign, [email protected] is unveiling a series of brand films in a phased manner illustrating the daily life scenarios of millennials and Gen-Z.
The first of the three ad films takes a quirky look at ordering water through the [email protected] app. It showcases a cat ordering Bisleri products from the app while its parents take a nap, demonstrating the app’s simplicity and ease of use.
Commenting on the digital campaign, Jayanti Chauhan, Vice President, Bisleri International Pvt. Ltd., said, “It is in our DNA to prioritize consumers’ interests and fulfill their demands. During the pandemic-induced shutdown, we were the first consumer goods company to advance the D2C concept and introduced [email protected] We delivered our products at their homes without need to go out. With changing times, consumers are increasingly adopting digital ecosystems and delivery solutions. Through this campaign, we emphasize how easy it is to order Bisleri products online to give consumers a seamless experience.”
Anuraag Khandelwal, CCO – 82.5 Communications, said, “This film is the first of many for Bisleri’s e-commerce service. In this world of information overload with tons of apps coming into the fray, we wanted to do something simple and sticky to connect to this app-native generation.”
The [email protected] app currently serves 600 pin codes across India, including metros and Tier I markets. Moreover, Bisleri has a strong distribution network of over 6,000 distributors, 7,500 distribution vehicles and nearly 70 exclusive modern service agents that ensure smooth and consistent delivery of water and other Bisleri products.
Bisleri has always been committed to sustainable business operations. To further strengthen the promise, Bisleri has recently added electric cars to deliver the products at home. The new digital campaign will be promoted across multiple touch points. [email protected] is available on (& hl=en_IN & gl=US) Android and ( iOS.
Promotional link: (& feature=youtu.be)
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage companies in India. As the producer of the country’s best-selling mineral water in India, Bisleri follows a strict method with a 10-step purification process and 114 quality tests, staying true to its promise of providing customers with safe, clean and healthy mineral water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 distributors and 7,500 distribution vehicles across India and neighboring countries. It offers a range of premium beverages produced for all occasions. Be it the promise of goodness, trust and purity with Bisleri mineral water, a daily dose of health with Vedica Himalayan spring water, or fun refreshments with a diverse range of drinks available in many flavors – Limonata (Limey minty cooler), Spyci (Masala with soda) , Fonzo (Mango with soda). Bisleri products are also available on the e-commerce platform – [email protected] This one-stop platform was designed to assure customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
Bisleri International’s growth in India has been guided by its vision to be a leader in the premium beverages category through sustainable efforts to help society and protect the environment. The core values of Bisleri International lie in providing growth and anchoring sustainability by being responsible in all aspects of the business.
For more information about Bisleri International, our employees, brands and OSR initiatives, visit (https://www.bisleri.com).
This story was provided by NewsVoir. ANI will not be responsible in any way for the content of this article. (ANI/NewsVoir)