CONWAY, Ark.–(BUSINESS WIRE)–Acxiom®, the customer intelligence company whose data-driven solutions drive business growth by enabling better customer experiences, today announced it has joined the Salesforce AppExchange Genie Collection, which empowers brands to better understand their customers, drive personalization at scale and unlock up new opportunities that accelerate business growth. Brands today are expected to know their customers, anticipate their needs and engage in ways that are personal, relevant and contextual. A data-first approach is key to meeting these expectations, and the Salesforce Customer Data Platform (CDP), powered by Genie, enables brands to create a single source of truth to enable more intelligent, actionable and humanized moments across the entire customer journey.
Directly integrated with Salesforce, Acxiom’s Data Enhancement for CDP app is currently available on the AppExchange. Using the app, advertisers can leverage Acxiom’s privacy-safe touchpoint data to quickly identify and build high-value audiences for maximum cost-effective engagement. As a result, brands can realize significantly improved performance and business results from their marketing efforts, ensuring accelerated returns on their CDP investments. Additionally, as part of the AppExchange Genie Collection, partners can now actualize the power of data with the world’s #1 CRM platform – across sales, service, marketing, loyalty, commerce and external data sources – to accelerate business growth.
“Acxiom’s decades of experience in privacy-compliant data services and identity management offer Salesforce clients expertise other partners cannot bring to the table,” said David Skinner, Chief Strategy Officer.”Marketers using Acxiom’s Data Enhancement for CDP app can increase the precision and predictive power of their ad efforts and improve campaign response rates. Doing so will help them get to market faster, reduce marketing costs and maximize ROI on the Salesforce platform.”
“Salesforce is thrilled that Acxiom has joined the AppExchange Genie Collection, said Woodson Martine, EVP and GM of AppExchange. “A data-first approach and a single source of truth have never been more important for brands to deliver on customer expectations in today’s digital world. We look forward to seeing how Acxiom’s innovations will help our customers achieve success in an ever-changing more competitive environment and accelerate their digital transformation journeys.”
AppExchange is the most trusted enterprise cloud marketplace with more than 7,000 apps and experts helping customers solve their business challenges across industries, products and applications. With more than 10 million app installs, AppExchange gives customers the ability to find, try and buy proven, pre-built and customizable apps, and certified consultants who understand their business. Today, 90% of the Fortune 500 use AppExchange apps and 91% of all Salesforce customers use at least one AppExchange app.
Salesforce, AppExchange, Genie, Marketing Cloud and others are trademarks of Salesforce, Inc.
Acxiom is a customer intelligence company that delivers data-driven solutions to enable the world’s best marketers to better understand their customers to create better experiences and business growth. Acxiom has been a leader in customer data management, identity and the ethical use of data for more than 50 years, and now helps thousands of customers and partners around the world work together to create millions of better customer experiences, every day. Acxiom is a registered trademark of Acxiom LLC and is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Acxiom.com.
Salesforce AppExchange | Leading Enterprise Cloud Marketplace
AppExchange is the leading enterprise cloud marketplace of ready-to-install apps, solutions, and consultants that let you extend Salesforce across all industries and departments, including sales, marketing, customer service, and more.
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