2mee launches the industry’s first influencer advertising platform – European Gaming Industry News
Studios can quickly and easily launch a fully customizable client area to showcase their titles to operators and their casino managers
First Look Games, the platform that directly connects slots and affiliates for the purpose of promoting games, has expanded its product offering to include an extensive White Label client base.
The White Label Client Area is based on the powerful First Look Games (FLG) platform, but has been further developed to support operator access and asset delivery.
One of the biggest challenges that comes with building a client game lobby is the large amount of storage required. Studios have to upload game sheets, large assets, images, videos and even demos of the game, and this takes up a lot of data.
The FLG White Label Client Area has been tested with up to 30 TB of allocated space and 800,000 active files. It can support individual file sizes of 10GB, even with the platform behind Cloudflare’s cutting-edge cybersecurity defense.
Security has been taken a step further with only logged in users able to access and download hosted files and segmentation available to users as the studio wishes.
Given the highly competitive nature of game development and the need for studios to stand out from their rivals, the FLG White Label Client Area has been built to be highly flexible and to offer extensive customization so studios can leverage their brand and identity as they showing off their games.
It also offers the ability to incorporate custom functionality such as single sign-on via Oauth/Open ID or a third-party provider to deliver the best possible user experience while ensuring the highest levels of security. It can be hosted in any data center in any country upon request.
Customization doesn’t end there. The FLG White Label client area is fully compatible with custom EULAs on a per-game basis, allowing the studio to set up different EULA checks for specific games, such as branded slots.
Finally, it provides a huge amount of data regarding the downloads and popularity of specific games that the studios themselves rarely have the development resources to include, giving marketing and commercial teams access to valuable information.
Tom Galanis, CEO of First Look Gamessaid: “A client gaming lobby acts as a shop window for operators and their casino managers, allowing them to view the studio’s slots and related information, access marketing resources and even demo the games.
“However, building a client area from scratch is rarely quick and usually pulls development resources away from other projects. The First Look White Label Area is a ready-to-deploy solution that allows studios to showcase their titles effectively and efficiently.
“Of course, it comes with the added benefit of having the ability to automatically sync with our main First Look Games platform, allowing studios to unlock the full value of our growing suite of products and services seamlessly and easily.”